UU 3D CUSTOM FIGURINES|短视频|广告营销案例【ADGuider广告指南】

UU 3D 定制雕像

案例简介：简要说明: 面临的挑战是创建一组活动材料，这些材料可以清楚地传达项目的内容 -- 因为它对新加坡观众来说是全新的 -- 并且具有吸引力和凝聚力。增加挑战的是，客户甚至没有品牌/商店的名称，我们必须从真正干净的开始。描述客户的简报: 随着 3D 打印在世界各地引起如此轰动，这个弹出式工作室被设想将这种现象引入新加坡。使用最新的 3D 扫描和打印技术，消费者将能够创建定制的雕像 -- 他们自己的一个小版本。除了命名商店/品牌，我们还负责开发一整套品牌和传播材料。这包括弹出式工作室本身的室内设计，以及传播项目信息的各种方式。设计过程: 受小型化过程的启发，我们想出了 “Uu” 这个名字。大写 “U” 代表消费者 (“大你”)，小写 “u” 代表雕像 (“小你”)。这种大与小的并置贯穿始终: 从标志和海报，到画廊展示和商店内的摄影亭安装，等等。结果: 在为期一个月的活动期间，Uu 在 Facebook 上获得了 3,871 名粉丝，参与率为 27.5%。该网站有 10,889 次访问，其中 8,072 次是独特的访问者。媒体也广泛报道了 Uu，产生了超过 655,000 新元的公关价值。在商店层面，近 3,000 名顾客走进来查看展览、查看扫描过程和/或制作他们的雕像。销售额超过目标 500%，完成了 219 次独特扫描，总共订购了 267 个雕像。这些数字也打破了以前每天扫描次数最多的世界纪录。

UU 3D 定制雕像

案例简介：Brief Explanation: The challenge was to create a set of campaign materials that could clearly communicate what the project was about – given that it's totally new to the Singapore audience – and yet be captivating and cohesive. Adding to the challenge was the fact that the client didn't even have a name for the brand/store, and we had to start with a really clean slate. Describe the brief from the client: With 3D printing creating such a buzz around the world, this pop-up studio was conceived to introduce the phenomenon to Singapore. Using the latest in 3D scanning and printing technology, consumers would be able to create custom figurines – a small version of themselves. In addition to naming the store/brand, we were tasked to develop a full set of branding and communication materials. This included the interior design of the pop-up studio itself, as well as various ways of spreading the word about the project. Design Process: Inspired by the miniaturization process, we came up with the name “Uu”. The upper case “U” represents the consumer (the 'big you') while the lower case “u” represents the figurine (the 'small you'). This juxtaposition between big and small is played out throughout: from the logo and the posters, to the gallery display and the photobooth installation within the store, and more. Results: During the one-month campaign period, Uu garnered 3,871 fans on Facebook, with an engagement rate of 27.5%. The website saw 10,889 visits, out of which 8,072 were unique visitors. Uu was also covered extensively by the media, generating a PR value of over S$655,000. At the store level, close to 3,000 customers walked in to view the exhibition, view the scanning process, and/or get their figurines made. Sales exceeded the target by 500% with 219 unique scans and a total of 267 figurines ordered. The figures also bested the previous world record for the most number of scans per day.