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Metalfest 龚 2016
案例简介：对许多创意人士来说，赢得金牌、银牌或铜牌意味着赢得 “金属”。受此启发，我们将新加坡的年度创意颁奖典礼重新想象成一个名为 “金属节 2016” 的金属庆典。借用重金属的视觉风格、色调和方式，《进入召唤》唤起了创意对金属的痴迷。 手工精心说明，每个关键的视觉特征骨架-一个元素，通常用于重金属类型-抓着或伸手去拿锣显示奖杯。参与机构也被重新塑造为重金属乐队，他们的标志以这种风格重新绘制。
Metalfest 龚 2016
案例简介：For many creatives, winning a Gold, Silver or Bronze means winning a ‘metal’. Inspired by this, we reimagined Singapore’s annual creative award show as a metal celebration titled “MetalFest Gong 2016”. Borrowing from heavy metal’s visual style, tone and manner, the call to entry played up creatives’ obsession with metals. Painstakingly illustrated by hand, each key visual featured a skeleton — an element often used in the heavy metal genre — clutching or reaching for Gong Show trophies. Participating agencies were also recast as heavy metal bands, with their logos redrawn in that style.
Metalfest Gong 2016
案例简介：对许多创意人士来说，赢得金牌、银牌或铜牌意味着赢得 “金属”。受此启发，我们将新加坡的年度创意颁奖典礼重新想象成一个名为 “金属节 2016” 的金属庆典。借用重金属的视觉风格、色调和方式，《进入召唤》唤起了创意对金属的痴迷。 手工精心说明，每个关键的视觉特征骨架-一个元素，通常用于重金属类型-抓着或伸手去拿锣显示奖杯。参与机构也被重新塑造为重金属乐队，他们的标志以这种风格重新绘制。
Metalfest Gong 2016
案例简介：For many creatives, winning a Gold, Silver or Bronze means winning a ‘metal’. Inspired by this, we reimagined Singapore’s annual creative award show as a metal celebration titled “MetalFest Gong 2016”. Borrowing from heavy metal’s visual style, tone and manner, the call to entry played up creatives’ obsession with metals. Painstakingly illustrated by hand, each key visual featured a skeleton — an element often used in the heavy metal genre — clutching or reaching for Gong Show trophies. Participating agencies were also recast as heavy metal bands, with their logos redrawn in that style.
Metalfest 龚 2016
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Metalfest Gong 2016
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基本信息
- 广告品牌： The Association of Accredited Advertising Agents Singapore
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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