本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
弗兰卡啤酒: 帕奇菲卡,团结两国的啤酒
案例简介:
弗兰卡啤酒: 帕奇菲卡,团结两国的啤酒
案例简介:
Franka Beer: Pacífica, the beer that united two countries
案例简介:
Franka Beer: Pacífica, the beer that united two countries
案例简介:
弗兰卡啤酒: 帕奇菲卡,团结两国的啤酒
暂无简介
Franka Beer: Pacífica, the beer that united two countries
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Bolivia has been a landlocked country since 1879, when it lost its access to the Pacific Ocean to Chile. Until this day the sea continues to distance the two countries, even reaching the International Court in the Hague. Franka, a small craft brewery, believes it is possible for both nations to share the sea, and to prove it created "Pacifica", the first Bolivian craft beer made with seawater from the Pacific Ocean, so that Bolivians and Chileans could sit at the same table and drink as friends. We created a commercial to tell the story of how we traveled 1568 km to Antofagasta (Chile) to collect a sample of seawater that we then took to Santa Cruz (Bolivia) to elaborate “Pacifica”. The commercial quickly garnered national and international attention, achieving $400,000 in media coverage with $0 budget in a little over a week. Using the commercial we then invited Bolivians and Chileans residing in Bolivia to try this unique recipe at an inauguration event on March 23, 2018 the day Bolivians celebrate “El dia del Mar”. And so, that's how a small craft brewery facing large national beer companies managed to united two countries with absolutely no budget. Pacifica, the sea can be share
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善