Ogilvy Bolivia and BancoSol present the campaign “Hole,” an ingenious proposal that invites Bolivians to save without worries. The action uses the sun as a symbol of security and trust for savers seeking safe alternatives for their money during times of crisis in the country. “We decided to use the sun as the symbol of the campaign to create an identity related to the name. We identified that people were talking on social media about the discovery, a hole in the sun, and that hole became the centerpiece of the campaign, accompanied by a character who builds an aircraft determined to reach it,” commented Henry Medina, Chief Creative Officer of Ogilvy Bolivia. “Since its inception, BancoSol has maintained its essence of supporting its customers and being allies in their progress. People need to regain trust and envision a better future. The creative proposal from Ogilvy Bolivia, which perfectly captures our vision, not only effectively addresses a current problem but also connects with the audience by offering a clear and relevant solution,” stated Verónica Velarde, Marketing Manager of BancoSol.