案例简介：在他们的试点广告工作中，家庭亲子关系®已经利用查塔努加的机构 Humanaut 来推广一种高质量、价格合理的 DNA 检测试剂盒，这种试剂盒可以在你自己家里的隐私中进行。 厚颜无耻的 3:30 分钟长形式广告解决了有史以来最著名的亲子关系案例 -- 圣母无原罪 -- 并重新想象了古老的圣诞故事将如何在日间脱口秀上上演。圣母玛利亚出现在莫里式的电影里你爸爸是谁？讨论她孩子父亲身份的可疑细节拿撒勒的约瑟夫在那里讲述他的故事，有趣的是，他支持玛丽对神圣概念的主张。“我做了一个梦，一个非常漂亮的男人告诉我我不是父亲，” 约瑟夫说，指的是天使加布里埃尔。喧闹的观众通过高喊 “笨蛋!笨蛋!笨蛋!“在混乱中，主人宣布家庭父亲将决定上帝是否是婴儿爸爸。 “很明显，我们玩得很开心。Humanaut 的 CCO David Littlejohn 说: “我们的目标是创建一个宗教和非宗教人士都可以嘲笑和欣赏的假日活动。”。“我们希望我们同样得罪了，并在圣诞节前触动了每个人的心。" 家庭亲子关系®套件可以在网上订购并在家进行。收集 DNA 后，用户将他们的拭子邮寄到认可的实验室，并在线接收结果。结果是基于 21 mar kers，其中许多被联邦调查局用来建立人类身份测试。该测试还使用了真实脱口秀所依赖的相同技术来解决亲子关系纠纷。 该视频将在假期在 Facebook 和 YouTube 上运行。

案例简介：In their pilot advertising effort, Home Paternity® has tapped the Chattanooga-based agency Humanaut to promote a high-quality, affordable DNA testing kit that can be conducted in the privacy of your own home. The cheeky 3:30 minute long-form ad tackles the most famous paternity case of all time—the Immaculate Conception—and reimagines how the age-old Christmas story would play out on a daytime talk show. Virgin Mary appears on the Maury-esque Who’s Your Daddy? to discuss the dubious details of her child’s paternity. Joseph of Nazareth is there to tell his side of the story, and in an interesting twist, he backs up Mary’s claim of divine conception. “I had a dream in which a very pretty man told me I’m not the father,” Joseph says, referring to the Angel Gabriel. The boisterous audience responds skeptically by chanting, “Chump! Chump! Chump!” Amidst the chaos, the host announces that Home Paternity will determine whether or not God is the baby daddy. “Clearly we had a lot of fun with this. The goal was to create a Holiday campaign that both religious and nonreligious people could laugh at and appreciate,” says David Littlejohn, CCO of Humanaut. “We hope we equally offended and touched the hearts of everyone in time for Christmas.” Home Paternity® kit can be ordered online and conducted at home. After collecting DNA, users mail their swabs to the accredited lab and receive results online. The results are based on 21 markers, many of which are used by the FBI to establish human identity testing. The test also uses the same technology that real talk shows rely upon to settle paternity disputes. The video will run on Facebook and YouTube over the holidays.

谁是你爸爸？ | Who's Your Daddy?

案例简介：在他们的试点广告工作中，家庭亲子关系®已经利用查塔努加的机构 Humanaut 来推广一种高质量、价格合理的 DNA 检测试剂盒，这种试剂盒可以在你自己家里的隐私中进行。 厚颜无耻的 3:30 分钟长形式广告解决了有史以来最著名的亲子关系案例 -- 圣母无原罪 -- 并重新想象了古老的圣诞故事将如何在日间脱口秀上上演。圣母玛利亚出现在莫里式的电影里你爸爸是谁？讨论她孩子父亲身份的可疑细节拿撒勒的约瑟夫在那里讲述他的故事，有趣的是，他支持玛丽对神圣概念的主张。“我做了一个梦，一个非常漂亮的男人告诉我我不是父亲，” 约瑟夫说，指的是天使加布里埃尔。喧闹的观众通过高喊 “笨蛋!笨蛋!笨蛋!“在混乱中，主人宣布家庭父亲将决定上帝是否是婴儿爸爸。 “很明显，我们玩得很开心。Humanaut 的 CCO David Littlejohn 说: “我们的目标是创建一个宗教和非宗教人士都可以嘲笑和欣赏的假日活动。”。“我们希望我们同样得罪了，并在圣诞节前触动了每个人的心。" 家庭亲子关系®套件可以在网上订购并在家进行。收集 DNA 后，用户将他们的拭子邮寄到认可的实验室，并在线接收结果。结果是基于 21 mar kers，其中许多被联邦调查局用来建立人类身份测试。该测试还使用了真实脱口秀所依赖的相同技术来解决亲子关系纠纷。 该视频将在假期在 Facebook 和 YouTube 上运行。

谁是你爸爸？ | Who's Your Daddy?

案例简介：In their pilot advertising effort, Home Paternity® has tapped the Chattanooga-based agency Humanaut to promote a high-quality, affordable DNA testing kit that can be conducted in the privacy of your own home. The cheeky 3:30 minute long-form ad tackles the most famous paternity case of all time—the Immaculate Conception—and reimagines how the age-old Christmas story would play out on a daytime talk show. Virgin Mary appears on the Maury-esque Who’s Your Daddy? to discuss the dubious details of her child’s paternity. Joseph of Nazareth is there to tell his side of the story, and in an interesting twist, he backs up Mary’s claim of divine conception. “I had a dream in which a very pretty man told me I’m not the father,” Joseph says, referring to the Angel Gabriel. The boisterous audience responds skeptically by chanting, “Chump! Chump! Chump!” Amidst the chaos, the host announces that Home Paternity will determine whether or not God is the baby daddy. “Clearly we had a lot of fun with this. The goal was to create a Holiday campaign that both religious and nonreligious people could laugh at and appreciate,” says David Littlejohn, CCO of Humanaut. “We hope we equally offended and touched the hearts of everyone in time for Christmas.” Home Paternity® kit can be ordered online and conducted at home. After collecting DNA, users mail their swabs to the accredited lab and receive results online. The results are based on 21 markers, many of which are used by the FBI to establish human identity testing. The test also uses the same technology that real talk shows rely upon to settle paternity disputes. The video will run on Facebook and YouTube over the holidays.

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谁是你爸爸？ | Who's Your Daddy?

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