Mary and Joseph have been updated for the reality television era in a new spot for first-time advertiser Home Paternity.The nearly four-minute spot reimagines how the Immaculate Conception story would play out on a daytime talk show and finds the holy couple on a fake show – a la Maury Povich – called ‘Who’s Your Daddy?’ On the show, the Virgin Mary appears to discuss the dubious details of her child’s paternity. Joseph of Nazareth is there to tell his side of the story, and in an interesting twist, he backs up Mary’s claim of divine conception.“I had a dream in which a very pretty man told me I’m not the father,” Joseph says, referring to the Angel Gabriel. The boisterous audience responds skeptically by chanting, “Chump! Chump! Chump!” Amidst the chaos, the host announces that Home Paternity will determine whether or not God is the baby daddy.The spot sticks to the story and even has a smart commercial within the commercial, with an actual ad for Home Paternity and how it works weaved in.CreditsClient: Home PaternityAgency: HumanautCampaign Title: Who's Your Daddy?Chief Creative Director: David LittlejohnChief Strategist: Andrew ClarkSenior Integrated Producer: Tommy WilsonDirector of Content: Dan JacobsAccount Supervisor: Michelle SturgisCreative Director: Andy Pearson, Liza BehlesCopywriter: Dan Jacobs, David LittlejohnDesign Director: Stephanie GelabertDesigners: Carrie Warren, Coleson AmonProduction Company: Humanaut ProductionsDirector: Dan JacobsDirector of Photography: Sean WebleyProducer: Tommy WilsonAssociate Producer: Caroline JewellArt Director: Amelia JacobsArt Dept.: Spinster SolutionsEditing: Sean WebleyVisual Effects & Compositing: Bethany MaxfieldVisual Effects & Compositing: Wendell UrenFinal Color: Sean WebleyFinal Mix: Tommy WilsonMedia Strategy: RedWood