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        神圣的鸡!

        案例简介：对于纪录片 Super Size Me 2: Holy Chicken 的发布!广告公司 Humanaut 和导演摩根 · 斯普尔洛克将于 9 月 10 日起在纽约开设一家快餐鸡肉餐厅 9 月 11 日给顾客喂食，同时教育他们 “天然、自由放养、无激素的鸡肉三明治” 但这就是问题所在。最初的 Super Size Me 将麦当劳的任务用于向消费市场出售更大，更便宜的汉堡，该市场对肥胖，糖尿病和其他健康问题的指数更高。从那以后，部分是为了回应这部电影，麦当劳和其他快餐品牌已经转向推销他们的菜单项目，使其更健康、更新鲜、更可持续。进入圣鸡!，斯普尔洛克在这里追逐企业食品巨头，并瞄准这一轮全新的营销技巧。神圣的鸡!被宣传为 “一个说实话的快餐品牌” 这部电影将于 9月6日在纽约和洛杉矶上映。斯普尔洛克将于 9 月 10 日星期三出现在商店 11 点上午11点 Humanaut 建造了圣鸡!纪录片中的品牌特色以及弹出式商店的所有资产,从卡通鸡吉祥物和 Instagram 友好的装饰到 adspeak 的巧妙解释，再到所有杯子，标志，托盘衬里和其他抵押品的设计。这家商店的创始人大卫 · 利特尔约翰和安德鲁 · 克拉克在电影中被描述为摩根对食品营销人员创造的 “健康光环” 的内幕指南。

        神圣的鸡!

        案例简介：For the release of the documentary Super Size Me 2: Holy Chicken! advertising agency Humanaut and Director Morgan Spurlock will open a fast-food chicken restaurant in New York from Sept. 11 to Sept. 22 to feed patrons while educating them on its “natural, free-range, hormone-free chicken sandwiches.” But therein lies the rub. The original Super Size Me took McDonald’s to task for upselling bigger, cheaper burgers to a consumer market that was indexing higher for obesity, diabetes and other health issues. Since then, and partly in response to that film, McDonald’s and other fast food brands have turned to marketing their menu items as healthier, fresher and more sustainable. Enter Holy Chicken!, where Spurlock keeps after the corporate food giants and takes aim at this whole new wave of marketing tricks. Holy Chicken! is billed as “a fast-food brand that just tells the truth.” The film opens in New York City and Los Angeles on September 6. Spurlock will appear at the shop on Wednesday, Sept. 11 at 11 a.m. Humanaut built the Holy Chicken! brand featured in the documentary as well as all assets for the pop-up shop, from the cartoon chicken mascot and the Instagram-friendly décor to the artful explanations of the adspeak to the design of all cups, signs, tray liners and other collateral. The shop’s founders, David Littlejohn and Andrew Clark, are featured in the film as Morgan’s insider guide to the “health halo” created by food marketers.

        Holy Chicken!

        案例简介：对于纪录片 Super Size Me 2: Holy Chicken 的发布!广告公司 Humanaut 和导演摩根 · 斯普尔洛克将于 9 月 10 日起在纽约开设一家快餐鸡肉餐厅 9 月 11 日给顾客喂食，同时教育他们 “天然、自由放养、无激素的鸡肉三明治” 但这就是问题所在。最初的 Super Size Me 将麦当劳的任务用于向消费市场出售更大，更便宜的汉堡，该市场对肥胖，糖尿病和其他健康问题的指数更高。从那以后，部分是为了回应这部电影，麦当劳和其他快餐品牌已经转向推销他们的菜单项目，使其更健康、更新鲜、更可持续。进入圣鸡!，斯普尔洛克在这里追逐企业食品巨头，并瞄准这一轮全新的营销技巧。神圣的鸡!被宣传为 “一个说实话的快餐品牌” 这部电影将于 9月6日在纽约和洛杉矶上映。斯普尔洛克将于 9 月 10 日星期三出现在商店 11 点上午11点 Humanaut 建造了圣鸡!纪录片中的品牌特色以及弹出式商店的所有资产,从卡通鸡吉祥物和 Instagram 友好的装饰到 adspeak 的巧妙解释，再到所有杯子，标志，托盘衬里和其他抵押品的设计。这家商店的创始人大卫 · 利特尔约翰和安德鲁 · 克拉克在电影中被描述为摩根对食品营销人员创造的 “健康光环” 的内幕指南。

        Holy Chicken!

        案例简介：For the release of the documentary Super Size Me 2: Holy Chicken! advertising agency Humanaut and Director Morgan Spurlock will open a fast-food chicken restaurant in New York from Sept. 11 to Sept. 22 to feed patrons while educating them on its “natural, free-range, hormone-free chicken sandwiches.” But therein lies the rub. The original Super Size Me took McDonald’s to task for upselling bigger, cheaper burgers to a consumer market that was indexing higher for obesity, diabetes and other health issues. Since then, and partly in response to that film, McDonald’s and other fast food brands have turned to marketing their menu items as healthier, fresher and more sustainable. Enter Holy Chicken!, where Spurlock keeps after the corporate food giants and takes aim at this whole new wave of marketing tricks. Holy Chicken! is billed as “a fast-food brand that just tells the truth.” The film opens in New York City and Los Angeles on September 6. Spurlock will appear at the shop on Wednesday, Sept. 11 at 11 a.m. Humanaut built the Holy Chicken! brand featured in the documentary as well as all assets for the pop-up shop, from the cartoon chicken mascot and the Instagram-friendly décor to the artful explanations of the adspeak to the design of all cups, signs, tray liners and other collateral. The shop’s founders, David Littlejohn and Andrew Clark, are featured in the film as Morgan’s insider guide to the “health halo” created by food marketers.

        神圣的鸡!

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        Holy Chicken!

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        广告公司： Humanaut (美国 Chattanooga)

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