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天哪!
案例简介：纪录片《超级大小我2: 圣鸡》的发行!广告公司Humanaut和导演Morgan Spurlock将于9月11日至9月22日在纽约开设一家快餐店，为顾客提供食物，同时教育他们 “天然，自由放养，无激素的鸡肉三明治”。 但是其中存在摩擦。最初的Super Size Me将麦当劳 (McDonald's) 的任务是向消费市场销售更大，更便宜的汉堡，该市场因肥胖，糖尿病和其他健康问题而指数更高。从那以后，部分是为了回应那部电影，麦当劳和其他快餐品牌转向营销他们的菜单项目，使其更健康，更新鲜，更可持续。进入圣鸡!，Spurlock一直追随企业食品巨头，并瞄准这一全新的营销技巧浪潮。天哪!被标榜为 “一个说实话的快餐品牌”。这部电影9月6日在纽约市和洛杉矶上映。Spurlock将于9月11日星期三在上午11点出现在商店中。 人类建造了圣鸡!纪录片中的品牌以及弹出式商店的所有资产，从卡通鸡肉吉祥物和对Instagram友好的装饰到adspeak的巧妙解释，再到所有杯子，标牌，托盘衬里和其他材料的设计。这家商店的创始人大卫·利特约翰 (David Littlejohn) 和安德鲁·克拉克 (Andrew Clark) 在电影中被选为摩根 (Morgan) 关于食品营销商创造的 “健康光环” 的内幕指南。
天哪!
案例简介：For the release of the documentary Super Size Me 2: Holy Chicken! advertising agency Humanaut and Director Morgan Spurlock will open a fast-food chicken restaurant in New York from Sept. 11 to Sept. 22 to feed patrons while educating them on its “natural, free-range, hormone-free chicken sandwiches.” But therein lies the rub. The original Super Size Me took McDonald’s to task for upselling bigger, cheaper burgers to a consumer market that was indexing higher for obesity, diabetes and other health issues. Since then, and partly in response to that film, McDonald’s and other fast food brands have turned to marketing their menu items as healthier, fresher and more sustainable. Enter Holy Chicken!, where Spurlock keeps after the corporate food giants and takes aim at this whole new wave of marketing tricks. Holy Chicken! is billed as “a fast-food brand that just tells the truth.” The film opens in New York City and Los Angeles on September 6. Spurlock will appear at the shop on Wednesday, Sept. 11 at 11 a.m. Humanaut built the Holy Chicken! brand featured in the documentary as well as all assets for the pop-up shop, from the cartoon chicken mascot and the Instagram-friendly décor to the artful explanations of the adspeak to the design of all cups, signs, tray liners and other collateral. The shop’s founders, David Littlejohn and Andrew Clark, are featured in the film as Morgan’s insider guide to the “health halo” created by food marketers.
Holy Chicken!
案例简介：纪录片《超级大小我2: 圣鸡》的发行!广告公司Humanaut和导演Morgan Spurlock将于9月11日至9月22日在纽约开设一家快餐店，为顾客提供食物，同时教育他们 “天然，自由放养，无激素的鸡肉三明治”。 但是其中存在摩擦。最初的Super Size Me将麦当劳 (McDonald's) 的任务是向消费市场销售更大，更便宜的汉堡，该市场因肥胖，糖尿病和其他健康问题而指数更高。从那以后，部分是为了回应那部电影，麦当劳和其他快餐品牌转向营销他们的菜单项目，使其更健康，更新鲜，更可持续。进入圣鸡!，Spurlock一直追随企业食品巨头，并瞄准这一全新的营销技巧浪潮。天哪!被标榜为 “一个说实话的快餐品牌”。这部电影9月6日在纽约市和洛杉矶上映。Spurlock将于9月11日星期三在上午11点出现在商店中。 人类建造了圣鸡!纪录片中的品牌以及弹出式商店的所有资产，从卡通鸡肉吉祥物和对Instagram友好的装饰到adspeak的巧妙解释，再到所有杯子，标牌，托盘衬里和其他材料的设计。这家商店的创始人大卫·利特约翰 (David Littlejohn) 和安德鲁·克拉克 (Andrew Clark) 在电影中被选为摩根 (Morgan) 关于食品营销商创造的 “健康光环” 的内幕指南。
Holy Chicken!
案例简介：For the release of the documentary Super Size Me 2: Holy Chicken! advertising agency Humanaut and Director Morgan Spurlock will open a fast-food chicken restaurant in New York from Sept. 11 to Sept. 22 to feed patrons while educating them on its “natural, free-range, hormone-free chicken sandwiches.” But therein lies the rub. The original Super Size Me took McDonald’s to task for upselling bigger, cheaper burgers to a consumer market that was indexing higher for obesity, diabetes and other health issues. Since then, and partly in response to that film, McDonald’s and other fast food brands have turned to marketing their menu items as healthier, fresher and more sustainable. Enter Holy Chicken!, where Spurlock keeps after the corporate food giants and takes aim at this whole new wave of marketing tricks. Holy Chicken! is billed as “a fast-food brand that just tells the truth.” The film opens in New York City and Los Angeles on September 6. Spurlock will appear at the shop on Wednesday, Sept. 11 at 11 a.m. Humanaut built the Holy Chicken! brand featured in the documentary as well as all assets for the pop-up shop, from the cartoon chicken mascot and the Instagram-friendly décor to the artful explanations of the adspeak to the design of all cups, signs, tray liners and other collateral. The shop’s founders, David Littlejohn and Andrew Clark, are featured in the film as Morgan’s insider guide to the “health halo” created by food marketers.
天哪!
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Holy Chicken!
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基本信息
- 广告战役： #Holy Chicken-互动-6a812#
- 广告品牌： Holy Chicken
- 发布日期： 2000
- 行业领域： 饮食/特产
- 媒体类别： 装置 , 活动
- 广告语言： 英语
- 媒介平台： 网络
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