Foundation Visio - Dancing Romance|短视频|广告营销案例【ADGuider广告指南】

基础 Visio-舞蹈浪漫

案例简介：Visio 基金会对患有 Altmann + Pacreau 的部分视力患者提出了不同的观点。为了推广允许盲人和弱视人群远程识别障碍的汤姆 · 普斯电子手杖，Visio 基金会与奥利维尔 · 阿尔特曼和爱德华 · 帕克劳的机构合作。作为一个创新的初创企业，Visio 基金会在研究、设置和促进为视障人士提供的所有行动援助方面采取了行动。一个新的签名 “创新指导我们” 中体现的原始方法，以及通过捐赠筹集资金的印刷运动, 还有一部一分钟的数字电影，打破了慈善部门的传统活动代码。事实上，该机构并没有描绘生活条件和有限的流动性，而是选择了音乐喜剧形式的电子手杖的积极和快乐的展示。为此，该机构与非常有才华的人合作，比如导演劳拉 · 西库里 (万达制作公司)，他曾经制作过音乐视频 (小鸟提示，蛇……), 来自《我永远不会成为舞者》的舞蹈指导 Carine Charaire,众所周知，Jalouse 杂志的电视节目和 Crystallize 的凯莉·米洛音乐视频，以及一个特别有才华的年轻舞者，本杰明 · 尤恩坦 · 盲人，从 12 岁起。在一场对所有五大洲开放的选角之后，这部作品发现了这个年轻而非凡的美国人，他做了《美国达人》，并立即对这个项目感到兴奋，并前往巴黎。音乐是特别由 (j é r ô me Alquier) 根据 50 岁的音乐剧创作的，这部电影是在一个清醒而光滑的工作室中拍摄的。然后我们跟着一对浪漫夫妇的舞步，然后发现其中一个舞者实际上是盲人。多亏了他的汤姆 · 普塞电子手杖，他能够做到这一点。一种设备，可以改变许多视觉受损的人的日常生活，但需要捐赠来覆盖生产和使用这项新技术的适当培训。

基础 Visio-舞蹈浪漫

案例简介：The Fondation Visio proposes a different view on partially-sighted people with Altmann + Pacreau. To promote Tom Pouce electronic cane which allows blind and partially-sighted people to remotely spot obstacles, the Fondation Visio worked with Olivier Altmann and Edouard Pacreau's agency. As an innovative start-up, the Fondation Visio takes action in research, in setting and promoting all mobility assistance for visually impaired people. An original approach embodied in a new signature « Innovation guides us », as well as print campaign to raise money through donations, and a one minute digital film breaking the traditional campaigns codes of the charity sector. Indeed rather than depicting living conditions and limited mobility, the agency has chosen a positive and a happy demonstration of the eletronic cane in the form of a musical comedy. To do so, the agency worked with very talented people like Director Laura Sicouri (Wanda productions) used to music videos (Birdy Hint, The Serpent…), Chorepgrapher Carine Charaire from « I could never be a dancer », well known for the TV spot of Jalouse magazine and the Kylie Minogue music video for Crystallize, as well as a particularly talented young dancer, Benjamin Yonattan blind since he was 12. After a casting opened to all 5 continents, the production found this young remarkable American who did « America's Got Talent » and who was immediately thrilled by the project and travelled to Paris. The music was especially composed by THE (Jérôme Alquier) in reference to the 50's musical and the film was shot in a sober and slick designed studio set. We follow then the dance steps of a romantic couple before discovering that one of the dancers is in fact blind. He was able to do this performance avoiding obstacles thanks to his Tom Pouce electronic cane. An equipment that can change day to day life of many visiually impaired people but needs donations to cover the production and the suitable trainings to use this new technology.