TikTok dance challenge|短视频,图文|广告营销案例【ADGuider广告指南】

TikTok舞蹈挑战赛

案例简介：一个看似普通的TikTok舞蹈挑战是由全球知名的影响者发起的。在国际失踪儿童节上，据透露，这项病毒式舞蹈挑战实际上是为了教育青少年在线美容的迹象而进行的。这项挑战开启了一场全球预防运动，# CheckBeforeYouChat，由失踪儿童基金会AMBER Alert Europe发起，该组织汇集了全球非政府组织、执法人员和有影响力的人，以对抗新型冠状病毒肺炎大流行期间在线美容案件的惊人增长。新型冠状病毒肺炎大流行造成了社会隔离，导致在线美容病例惊人地增加。在线修饰是指成年人在网上与孩子交朋友并建立他们的信任，通常会导致在线和面对面的性虐待。本月早些时候，歌曲 “Love Birds” 在歌词中秘密包含了在线修饰的五个阶段，并在TikTok (一款在年轻人中非常受欢迎的应用程序) 上正式发布，同时还有精心编排的舞蹈，将这首歌解释为5步舞蹈挑战。在TikTok赛道上的知名舞者的帮助下，全球数千名毫无戒心的TikTokers复制了5步舞蹈挑战赛。就在国际失踪儿童节 (象征性的开始日期) 之前，该运动的第二部分开始了。这次，舞者和竞选伙伴发布了自己站着不动的视频，并揭示了TikTok挑战背后的真正含义。由德国Innocean为Amber Alert Europe创建的综合广告，类别为: 公共利益，非政府组织。

TikTok舞蹈挑战赛

案例简介：A seemingly ordinary TikTok dance challenge was launched by well-known influencers around the globe. On International Missing Children’s Day, it was revealed that this viral dance challenge was in fact staged to educate teenagers on the signs of online grooming. The challenge kicks off a global prevention campaign, #CheckBeforeYouChat, by missing children’s foundation AMBER Alert Europe that brought together NGOs, law enforcement officers and influencers worldwide to fight the alarming increase in online grooming cases during the COVID-19 pandemic. The COVID-19 pandemic has caused social isolation, leading to an alarming increase in online grooming cases. Online grooming is when an adult befriends children online and builds their trust, often leading to sexual abuse, both online and in-person. Earlier this month, the song “Love Birds”, secretly containing the five stages of online grooming in its lyrics, was officially released on TikTok (an app very popular among young people) along with a choreographed dance which interpreted the song into a 5-step dance challenge. With the help of well-known dancers on the TikTok circuit, the 5-step dance challenge was replicated by thousands of unsuspecting TikTokers worldwide. Right before International Missing Children’s Day, which serves as a symbolic kick-off date, the second part of the campaign was set in motion. This time, dancers and campaign partners posted videos of themselves standing still and revealing the true meaning behind the TikTok challenge. Integrated advertisement created by Innocean, Germany for Amber Alert Europe, within the category: Public Interest, NGO.