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团结商店
案例简介：如果需要血的人在任何地方都能找到呢？基于这个问题，艾伯特 · 爱因斯坦医院创造了一种创新的方法，让人们意识到献血的必要性。我们已经在圣保罗几个便利店的冰箱里放了血袋。顾客惊讶地发现他们在苏打水和三明治旁边。他们的反应被拍摄下来，由此产生的电影被张贴在互联网上，并在电影院的标语下展示: “如果流血这么容易, 我们不必要求你捐款。
团结商店
案例简介：What if anyone in need of blood could find it anywhere? Based on this question, Hospital Albert Einstein created an innovative way to make people aware of the need for blood donations. We’ve placed blood bags in refrigerators of several convenience stores throughout São Paulo. The costumers were amazed to found them beside sodas and sandwiches. Their reactions were filmed, and the resulting film was posted on the Internet and displayed on movie theatres under the tagline: “If getting blood was this easy, we wouldn’t have to ask you to donate.
Solidarity Store
案例简介：如果需要血的人在任何地方都能找到呢？基于这个问题，艾伯特 · 爱因斯坦医院创造了一种创新的方法，让人们意识到献血的必要性。我们已经在圣保罗几个便利店的冰箱里放了血袋。顾客惊讶地发现他们在苏打水和三明治旁边。他们的反应被拍摄下来，由此产生的电影被张贴在互联网上，并在电影院的标语下展示: “如果流血这么容易, 我们不必要求你捐款。
Solidarity Store
案例简介：What if anyone in need of blood could find it anywhere? Based on this question, Hospital Albert Einstein created an innovative way to make people aware of the need for blood donations. We’ve placed blood bags in refrigerators of several convenience stores throughout São Paulo. The costumers were amazed to found them beside sodas and sandwiches. Their reactions were filmed, and the resulting film was posted on the Internet and displayed on movie theatres under the tagline: “If getting blood was this easy, we wouldn’t have to ask you to donate.
团结商店
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