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图像云草图
案例简介:洞察: 我们所有人都在用云来想象数字。 想法: 我们希望人们记住这样做有多容易,所以我们创建了云草图, 一个游戏,让孩子和成人在一个 12 乘 12米的巨型版本的画图框架游戏中画画,只使用他们的想象力和天空中的云。 创意执行: 巨大的 Pictionary 被放置在城市最拥挤的公园之一,它在起重机的帮助下被升到天空,在一个云被很好的欣赏的空间里。 Pictionary 有一个数字显示,人们可以通过使用标签 # ISee (# YoVeo) 与它互动,这允许他们在其中展示他们在框架内的想象。 关于这个游戏的照片和博客在网上和通过最受欢迎的社交网络分享。
图像云草图
案例简介:Insight: All of us have played to imagine figures with the clouds. Idea: We wanted people to remember how easy it is to have some fun doing this, so we created Cloud Sketch, a game for kids and adults to draw inside of a 12 by 12 meters giant version of a Pictionary Frame Game, using nothing but their imagination and the clouds in the sky. Creative Execution: The giant Pictionary was placed in one of the most crowded parks in the city and it was raised to the sky with the help of a crane in a space where clouds were well appreciated. The Pictionary had a digital display for people to interact with it by using the hashtag #ISee (#YoVeo) which allowed them to show in it what they imagined inside the frame. Photos and blogs about the game were shared online and through the most popular social networks.
Pictionary Cloud Sketch
案例简介:洞察: 我们所有人都在用云来想象数字。 想法: 我们希望人们记住这样做有多容易,所以我们创建了云草图, 一个游戏,让孩子和成人在一个 12 乘 12米的巨型版本的画图框架游戏中画画,只使用他们的想象力和天空中的云。 创意执行: 巨大的 Pictionary 被放置在城市最拥挤的公园之一,它在起重机的帮助下被升到天空,在一个云被很好的欣赏的空间里。 Pictionary 有一个数字显示,人们可以通过使用标签 # ISee (# YoVeo) 与它互动,这允许他们在其中展示他们在框架内的想象。 关于这个游戏的照片和博客在网上和通过最受欢迎的社交网络分享。
Pictionary Cloud Sketch
案例简介:Insight: All of us have played to imagine figures with the clouds. Idea: We wanted people to remember how easy it is to have some fun doing this, so we created Cloud Sketch, a game for kids and adults to draw inside of a 12 by 12 meters giant version of a Pictionary Frame Game, using nothing but their imagination and the clouds in the sky. Creative Execution: The giant Pictionary was placed in one of the most crowded parks in the city and it was raised to the sky with the help of a crane in a space where clouds were well appreciated. The Pictionary had a digital display for people to interact with it by using the hashtag #ISee (#YoVeo) which allowed them to show in it what they imagined inside the frame. Photos and blogs about the game were shared online and through the most popular social networks.
图像云草图
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Pictionary Cloud Sketch
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