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劫持
案例简介：简要解释 肉包是危地马拉最时髦的鞋店，一个以前卫、不敬的风格而闻名的品牌，一个以限量版踢腿特别折扣而闻名的商店，包括阿迪达斯、耐克、 puma 和 Supra。它在 3 年前打开了大门，很快就聚集了一个崇拜年轻人的团体，成为了 sneakerhead 亚文化中的一个偶像。他们需要推出一种新的促销活动，达到他们的品牌标准，其特点是创新，并总是让他们的顾客惊讶。以自己的方式赚取折扣的创新方式，前卫。为了推广新的折扣，我们创建了劫持，这是对顾客使用的官方肉类包装应用程序的增强。利用 GPS 跟踪技术 hijack 能够认出我们进入肉包销售的一个品牌的官方商店的运动鞋，并触发了一个特别的促销通知，让你有机会获得折扣。如何？折扣将从 99% 开始，每秒钟都会减少一个百分比。倒计时折扣让人们想赶紧走向肉包店，让倒计时停止。那些更快到达商店的人得到了更好的折扣。结果: 600 多名顾客被从竞争对手手中劫持。-所有打折商品都以创纪录的时间售出。-每次折扣被赎回时，个人的 Facebook 状态会自动改变，向世界通报促销情况，并产生像野火一样传播的病毒式竞争态度。佩德罗 · 罗德里格斯打破了 89% 的折扣纪录
劫持
案例简介：Brief Explanation Meat Pack is the trendiest shoe store in Guatemala, a brand known for its edgy, irreverent style and a store known for its special discounts in limited edition kicks, including brands like Adidas, Nike, Puma, and Supra. It opened its doors 3 years ago and it quickly gathered a cult following with the youth, becoming an icon within the sneakerhead subculture. They needed to launch a new promotion that lived up to their brand standards, characterised by innovation and always surprising their costumers. An innovative way to earn your discount, edgy in its own way. To promote the new discount we created Hijack, an enhancement for the official Meat Pack app used by our costumers. Using GPS tracking technology, Hijack was able to recognise our sneakerheads entering the official store of one of the brands sold at Meat Pack and triggered a special notice with a promotion that gave you the chance to earn your discount. How? The discount would start at 99% and it would decrease by a percentage with each second that went by. The countdown discount made people want to hurry towards the Meat Pack store, making the countdown stop. Those who reached the stores faster, got better discounts. Results: - More than 600 costumers were hijacked from the competitors. - All discounted merchandise was sold in record time. - Every time a discount was redeemed the persons Facebook status automatically changed informing the world about the promotion and generating a viral competitive attitude that spread like wildfire. - Pedro Rodriguez got a record breaking 89% discount
HIJACK
案例简介：简要解释 肉包是危地马拉最时髦的鞋店，一个以前卫、不敬的风格而闻名的品牌，一个以限量版踢腿特别折扣而闻名的商店，包括阿迪达斯、耐克、 puma 和 Supra。它在 3 年前打开了大门，很快就聚集了一个崇拜年轻人的团体，成为了 sneakerhead 亚文化中的一个偶像。他们需要推出一种新的促销活动，达到他们的品牌标准，其特点是创新，并总是让他们的顾客惊讶。以自己的方式赚取折扣的创新方式，前卫。为了推广新的折扣，我们创建了劫持，这是对顾客使用的官方肉类包装应用程序的增强。利用 GPS 跟踪技术 hijack 能够认出我们进入肉包销售的一个品牌的官方商店的运动鞋，并触发了一个特别的促销通知，让你有机会获得折扣。如何？折扣将从 99% 开始，每秒钟都会减少一个百分比。倒计时折扣让人们想赶紧走向肉包店，让倒计时停止。那些更快到达商店的人得到了更好的折扣。结果: 600 多名顾客被从竞争对手手中劫持。-所有打折商品都以创纪录的时间售出。-每次折扣被赎回时，个人的 Facebook 状态会自动改变，向世界通报促销情况，并产生像野火一样传播的病毒式竞争态度。佩德罗 · 罗德里格斯打破了 89% 的折扣纪录
HIJACK
案例简介：Brief Explanation Meat Pack is the trendiest shoe store in Guatemala, a brand known for its edgy, irreverent style and a store known for its special discounts in limited edition kicks, including brands like Adidas, Nike, Puma, and Supra. It opened its doors 3 years ago and it quickly gathered a cult following with the youth, becoming an icon within the sneakerhead subculture. They needed to launch a new promotion that lived up to their brand standards, characterised by innovation and always surprising their costumers. An innovative way to earn your discount, edgy in its own way. To promote the new discount we created Hijack, an enhancement for the official Meat Pack app used by our costumers. Using GPS tracking technology, Hijack was able to recognise our sneakerheads entering the official store of one of the brands sold at Meat Pack and triggered a special notice with a promotion that gave you the chance to earn your discount. How? The discount would start at 99% and it would decrease by a percentage with each second that went by. The countdown discount made people want to hurry towards the Meat Pack store, making the countdown stop. Those who reached the stores faster, got better discounts. Results: - More than 600 costumers were hijacked from the competitors. - All discounted merchandise was sold in record time. - Every time a discount was redeemed the persons Facebook status automatically changed informing the world about the promotion and generating a viral competitive attitude that spread like wildfire. - Pedro Rodriguez got a record breaking 89% discount
劫持
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HIJACK
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基本信息
- 广告战役： #Meat Pack-网络-0af2#
- 广告品牌： Meat Pack
- 发布日期： 2000
- 行业领域： 服装配饰 , 穿着/装扮
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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