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特立独行
案例简介：现在推出了更多BBC两个特征 BBC Two继续发展，今年夏天在该频道推出了六个新的频道标识。 新标识加入了去年9月推出的套装，这是该频道二十年来首次全面刷新品牌身份。由于它们在频道交界处之间的适应方式，因此受到了观众的好评，并补充了BBC Two的折衷时间表，从而使节目之间的无缝旅程。 新动画拓宽了频道可以与节目配对的身份，以进一步反映频道对专业，挑战性和复杂的节目，创造力，另类观点和非正统DNA的承诺。 自从最初推出以来，这些身份已经赢得了奖项，并帮助定义了频道发展的下一阶段，因为他们的设计方式是将频道的时间表组合在一起。 新动画延续了BBC内部代理机构BBC Creative和品牌代理Superunion之间的合作伙伴关系。 BBC创意公司执行创意总监洛朗·西蒙 (Laurent Simon) 说: “做频道复兴的第二部分是一种真正的乐趣。英国广播公司第二台是一切都协调一致的理想项目之一: 惊人的野心、有趣的合作和伟大的创意输出。所有这些都对观众和行业产生了巨大的影响。“ 执行创意总监Stuart Radford和Superunion创意总监Katherina Tudball共同表示: “我们很高兴继续与BBC Creative合作，为BBC Two开发新的身份。秉承该项目最初的合作精神，我们委托数字艺术家和动画师，他们专门选择了自己的方法来创建独特的动画-所有这些都是由两条曲线的标志性形状统一的。” 身份 这些身份是通过一些最佳动画人才之间的一系列合作创建的。合作者包括: FutureDeluxe、Buck Design、weireeventeen等。 动画的音频是由屡获殊荣的英国作曲家和声音设计师Alex Baranowski创作的。他的方法是使用相同的两个音符，然后这些音符会演变并在每个动画中创建一个大气之旅。
特立独行
案例简介：More BBC Two idents now rolled out BBC Two has continued its evolution, having now introduced six new channel idents on the channel this summer. The new idents join the set that were launched in September last year, which was the first full brand refresh of the channel’s identity in twenty years. They have been received positively by audiences and complement BBC Two’s eclectic schedule due to the way they fit between channel junctions, allowing a seamless journey between programmes. The new animations broaden the palette of idents the channel can pair programmes with in order to further reflect the channel’s commitment to specialism, challenging and complex programming, creativity, alternative outlooks and unorthodox DNA. Since their initial launch, the idents have won awards and have helped to define the next stage of the channel’s evolution due to the way they have been designed to knit the channel’s schedule together. The new animations continue the partnership between the BBC’s in-house agency BBC Creative and brand agency Superunion. Laurent Simon, Executive Creative Director, BBC Creative said: “Doing part two of the rejuvenation of the channel was a true delight. BBC Two is one of those ideal projects where everything aligns: amazing ambition, fun collaboration, and great creative output. All with an already tremendous impact on both the audience and the industry.” Stuart Radford, Executive Creative Director and Katherina Tudball, Creative Director, Superunion, jointly said: “We are delighted to continue working with BBC Creative to develop the new identity for BBC Two. True to the project’s original spirit of collaboration, we commissioned digital artists and animators, specifically selected for their individual approach to create unique animations – all of which are unified by the iconic shape of the two curve.” The idents The idents were created through a series of collaborations between some of the best animation talent. Collaborators included: FutureDeluxe, Buck Design, Weareseventeen and More & More. Audio to accompany the animations was created by award winning British composer and sound designer Alex Baranowski. His approach was to use the same two notes which would then evolve and create an atmospheric journey through each animation.
Maverick
案例简介：现在推出了更多BBC两个特征 BBC Two继续发展，今年夏天在该频道推出了六个新的频道标识。 新标识加入了去年9月推出的套装，这是该频道二十年来首次全面刷新品牌身份。由于它们在频道交界处之间的适应方式，因此受到了观众的好评，并补充了BBC Two的折衷时间表，从而使节目之间的无缝旅程。 新动画拓宽了频道可以与节目配对的身份，以进一步反映频道对专业，挑战性和复杂的节目，创造力，另类观点和非正统DNA的承诺。 自从最初推出以来，这些身份已经赢得了奖项，并帮助定义了频道发展的下一阶段，因为他们的设计方式是将频道的时间表组合在一起。 新动画延续了BBC内部代理机构BBC Creative和品牌代理Superunion之间的合作伙伴关系。 BBC创意公司执行创意总监洛朗·西蒙 (Laurent Simon) 说: “做频道复兴的第二部分是一种真正的乐趣。英国广播公司第二台是一切都协调一致的理想项目之一: 惊人的野心、有趣的合作和伟大的创意输出。所有这些都对观众和行业产生了巨大的影响。“ 执行创意总监Stuart Radford和Superunion创意总监Katherina Tudball共同表示: “我们很高兴继续与BBC Creative合作，为BBC Two开发新的身份。秉承该项目最初的合作精神，我们委托数字艺术家和动画师，他们专门选择了自己的方法来创建独特的动画-所有这些都是由两条曲线的标志性形状统一的。” 身份 这些身份是通过一些最佳动画人才之间的一系列合作创建的。合作者包括: FutureDeluxe、Buck Design、weireeventeen等。 动画的音频是由屡获殊荣的英国作曲家和声音设计师Alex Baranowski创作的。他的方法是使用相同的两个音符，然后这些音符会演变并在每个动画中创建一个大气之旅。
Maverick
案例简介：More BBC Two idents now rolled out BBC Two has continued its evolution, having now introduced six new channel idents on the channel this summer. The new idents join the set that were launched in September last year, which was the first full brand refresh of the channel’s identity in twenty years. They have been received positively by audiences and complement BBC Two’s eclectic schedule due to the way they fit between channel junctions, allowing a seamless journey between programmes. The new animations broaden the palette of idents the channel can pair programmes with in order to further reflect the channel’s commitment to specialism, challenging and complex programming, creativity, alternative outlooks and unorthodox DNA. Since their initial launch, the idents have won awards and have helped to define the next stage of the channel’s evolution due to the way they have been designed to knit the channel’s schedule together. The new animations continue the partnership between the BBC’s in-house agency BBC Creative and brand agency Superunion. Laurent Simon, Executive Creative Director, BBC Creative said: “Doing part two of the rejuvenation of the channel was a true delight. BBC Two is one of those ideal projects where everything aligns: amazing ambition, fun collaboration, and great creative output. All with an already tremendous impact on both the audience and the industry.” Stuart Radford, Executive Creative Director and Katherina Tudball, Creative Director, Superunion, jointly said: “We are delighted to continue working with BBC Creative to develop the new identity for BBC Two. True to the project’s original spirit of collaboration, we commissioned digital artists and animators, specifically selected for their individual approach to create unique animations – all of which are unified by the iconic shape of the two curve.” The idents The idents were created through a series of collaborations between some of the best animation talent. Collaborators included: FutureDeluxe, Buck Design, Weareseventeen and More & More. Audio to accompany the animations was created by award winning British composer and sound designer Alex Baranowski. His approach was to use the same two notes which would then evolve and create an atmospheric journey through each animation.
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