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耐克运动采取了特立独行的方法
案例简介：W + K阿姆斯特丹通过一本老派漫画书和动画电影讲述了NBA球星德克·诺维茨基的故事。
耐克运动采取了特立独行的方法
案例简介：W+K Amsterdam tells the story of NBA star Dirk Nowitzki via an old-school comic book and animated film.
Nike campaign takes a Maverick approach
案例简介：W + K阿姆斯特丹通过一本老派漫画书和动画电影讲述了NBA球星德克·诺维茨基的故事。
Nike campaign takes a Maverick approach
案例简介：W+K Amsterdam tells the story of NBA star Dirk Nowitzki via an old-school comic book and animated film.
耐克运动采取了特立独行的方法
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Nike campaign takes a Maverick approach
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For proof that print isn't dead, look no further than this cool campaign from Nike and Wieden+Kennedy Amsterdam, which recounts the dazzling career of NBA star Dirk 'The Maverick' Nowitzki. During his 21 years in the NBA, Nowitzki was the league’s highest-scoring European, the first big man to shoot threes and the original stretch four. Now, those achievements have been enshrined in rhyme and illustrated in splashy comic-book style in a limited-edition book. With just 41 copies issued (to match the number on Nowitzi’s jersey), the agency expanded the campaign by turning the book into an online film, transforming the illustrations into moving animations and getting one of Nowitzki’s best friends – fellow NBA legend Steve Nash – to narrate it.
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