Spanish Lessons Case Study|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

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西班牙语课程案例研究

案例简介：该计划是通过全球多元文化运动宣传《毒枭》第二季。我们必须找出是什么赋予了 Narcos 跨国界的跨文化吸引力。常见的线索是什么？我们的目标是将 Narcos 的故事超越网飞平台。没有付费媒体，创造创新的社交内容，推动现有的粉丝分享他们对毒枭的痴迷，并吸引全球新的毒枭粉丝。不管你来自哪里，也不管你说什么语言，粉丝们都想学习/说 Narcos 的语言。将幽默的通用语言与我们创作的节目 “Narcos '西班牙语课程” 的淫秽方言相结合。节目中的角色成为了品牌内容视频的导师。每个角色都上了一节课，教你在文法学校学不到的西班牙语单词。请原谅我们的 “法语”，同时我们展示: 昏迷米尔达 (ko-ma-mee-err-dah): 吃屎。 Hijo de puta (ee-ho-day-poo-tah): 狗娘养的。 Malditos malparidos (mal-dee-tohs mal-pah-ree-dohs): 该死的混蛋。

西班牙语课程案例研究

案例简介：The plan was to promote Season 2 of Narcos with a global multicultural campaign. We had to find out what gave Narcos its cross-cultural magnetism across borders. What was that common thread?Our objective was to take the Narcos story beyond the Netflix platform. Without paid media, create innovative social content that would propel the existing fans to share their Narcos obsession and attract new Narcos fans worldwide. No matter where you are from or what language you speak, fans want to learn/speak the language of Narcos.Combining the universal language of humor with the raunchy dialect of the show we created “Narcos’ Spanish Lessons”.The characters from the show became the tutors in branded content videos. Each character gave a lesson teaching words in Spanish you don’t exactly learn in grammar school. Pardon our “French” while we demonstrate:Coma mierda (ko-ma-mee-err-dah): eat shit. Hijo de puta (ee-ho-day-poo-tah): son of a bitch. Malditos malparidos (mal-dee-tohs mal-pah-ree-dohs): damn bastards.