This Women’s Day, Olay brings powerful female icons Lin Chiling, He Shui, Gao Yuan Yuan and more than 100 Key Opinion Leaders (KOLs) together to share personal stories that represent what it means to have no fear of age, to defy age taboos and judgment facing women in China today.Olay dares these women and millions more to engage in this taboo topic in China openly, and creates a movement behind the belief that “the number that defines a woman is not her age, but her fearless story”.This campaign comes to life through intimate films, as Lin Chiling, He Shui and Gao Yuan Yuan share personal untold stories about their stories of proudest achievements, and how this number defines them rather than their age and the tensions that come with it.In social, 100 female KOLs from different backgrounds also share their own fearless stories. Simultaneously, a special Women’s Day publication from the collaboration between Olay and Bazaar will also feature 20 women, documenting what number they believe defines them and goes into the detail of their ups and downsIn one of the busiest subway stations in Shanghai, Olay also turns the area into a library – where all the fearless stories collected are turned into a collection of book covers. This will also be the backdrop for Pear Video, a popular digital news platform in China, to carry out street interviews with all women about the theme.CreditsP&G Greater China, Skin Care - OlayVice President: Hyoeun KimGeneral Manager: Victor LeungBrand Manager: Mingo WangGrey Group Hong KongChief Executive Officer: Sarah TrombettaChief Creative Officer: Michael KnoxGroup Creative Director: Christopher LeeBusiness Director: Duffy LauPlanning Director: Ann ZhangCreative Team: Jeffrey MC Wong, Augustine Huang, Joy Li, Jeffrey WongAccount Service Team: Frankie Lo, Natalie Chan, Vanessa LukProducer: Maggie NgGeneral Manager, Grey Shopper DPI: Iris HsuRetail Executive Creative Director, Grey Shopper DPI: Edy NgGreynJ United ThailandApiwat Pattalarungkhan – Creative DirectorIrvine Prisilia – Creative DirectorTanongsak Tannoprat – Copy writerMediacomIris Guan, Angel Liang