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HKTB: 香港灰色集团HKTB农历新年
案例简介:
HKTB: 香港灰色集团HKTB农历新年
案例简介:
HKTB: HKTB Chinese New Year by Grey Group Hong Kong
案例简介:
HKTB: HKTB Chinese New Year by Grey Group Hong Kong
案例简介:
HKTB: 香港灰色集团HKTB农历新年
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HKTB: HKTB Chinese New Year by Grey Group Hong Kong
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With Chinese New Year a couple of weeks away, the Hong Kong Tourism Board finds fortune everywhere in their bustling and energized city.The 90 seconder follows the story of a brother and sister duo determined to collect as much fortune as they can in preparation for Chinese New Year and Hong Kong’s signature event, the International Chinese New Year Night Parade.Directed by The Sweet Shop’s Andrew Lang, viewers find themselves on a journey of discovery visiting many of the must-see locations at this festive time of the year. From the tranquility of Man Mo temple to a beautiful flower market and onwards to traditional ‘fai chun’ stores, the Chinese New Year story is told through the eyes of adventurous local children.The International Chinese New Year Night Parade takes place on 16th February 2018 in Tsim Sha Tsui with the film supported by a global Social Media, PR and Outdoor campaign.CreditsCredit List:HKTB Marketing TeamTina Chao – General Manager, MarketingHilda Chan – Senior Manager, Brand MarketingCharmaine Wu – Manager, Brand MarketingVienn Chow – Assistant Manager, Brand MarketingAnnie Ng – Senior Executive, Brand MarketingGrey Group Hong KongSarah Trombetta, Chief Executive OfficerMichael Knox, Chief Creative OfficerAlmon Lam, Executive Creative DirectorJason Cornelius, Creative DirectorJackie Wong, Associate Creative DirectorElla Wong, Art DirectorJohn Lo, Head of TV ProductionNoc Choi, Senior Strategic PlannerJoanna Go, Business PartnerBonnie Chan, Senior Account DirectorDorothy Chan, Senior Account ManagerHuma Qureshi, Regional Director, PR & Corporate CommunicationsThe Sweet ShopDirector: Andrew LangExecutive Producer: Laura GeageaProducer: Ivy LowDOP: Rain LiLine Producers: Areta Mak & Pat Liu
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