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CBBC: BBC Creative找到你的部落
案例简介：
CBBC: BBC Creative找到你的部落
案例简介：
CBBC: Find Your Tribe by BBC Creative
案例简介：
CBBC: Find Your Tribe by BBC Creative
案例简介：
CBBC: BBC Creative找到你的部落
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CBBC: Find Your Tribe by BBC Creative
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'Find Your Tribe' is styled like a music video and sees five 'tribes' of kids - The Darers, The Giggleators, The Imagineers, The Quizzicals and The Trenders - tackle different dance routines, until eventually coming together at the end in a colourful amalgamation.The brief was to make CBBC relevant to their older demographic of 10-12 year olds, so the ad features 40 children from various ethnicities, disabilities, ages and heights, as it tackles various dance styles and character types, with the aim of showing the diversity of the CBBC audience.CreditsCreatives: Sarah Fox and Jules MiddletonECD: Aidan McClureCreative Head: Mina PatelProducer: Anne-Marie SmallCreative Producer, Photography: Chris HillHead of Marketing - Jamie DoddsMarketing Manager - Helen AlderMarketing Executive - Laura Sullivan
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