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案例简介：家庭暴力往往一见钟情。出于恐惧和羞耻，许多受影响的妇女无法独自逃脱并崩溃。通常，同胞对于安全解放至关重要，但许多人没有足够的警觉来意识到局势的严重性。不间断。一项强有力的运动，将对妇女的家庭暴力问题纳入日常生活，从而打破沉默。我们与TERRE DES FEMMES和玻璃艺术家Simon Berger一起，准备了慕尼黑餐厅的橱窗。窗户被打碎了几个地方。乍一看，这看起来像是故意破坏行为，但仔细检查后，发现它是一个女人的脸-激进主义者Romy Stangl，她自己也受到家庭暴力的影响。通过使用智能手机在现场扫描QR码，艺术品实际上变得栩栩如生。在AR动画中，Romy鼓励人们仔细观察并在广告系列网站frauenrechte.de/schauhin上通知自己。通过UNBREAK，我们还使用社交媒体联系了不在现场的邻居。由德国thjnk为Terre Des Femmes创建的环境广告，类别为: 公共利益，非政府组织。
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案例简介：Domestic violence is often not recognizable at first sight. Out of fear and shame, many affected women cannot escape on their own and break. Often, fellow residents are crucial for a safe liberation, but many are not alert enough to realize the severity of the situation. UNBREAK. A powerful campaign that integrates the issue of domestic violence against women into everyday life and thereby breaks the silence. Together with TERRE DES FEMMES and glass artist Simon Berger, we prepare a shop window of a Munich restaurant. The window is shattered in several spots. At first sight, it looks like vandalism, but upon closer inspection it turns out to be the face of a woman – the activist Romy Stangl, who was herself affected by domestic violence. By scanning the QR code on-site with a smartphone, the artwork comes to life virtually. In an AR animation, Romy encourages people to take a closer look and inform themselves on the campaign website frauenrechte.de/schauhin. With UNBREAK, we also used social media to reach neighbors who were not there in person. Ambient advertisement created by thjnk, Germany for Terre Des Femmes, within the category: Public Interest, NGO.
Unbreak
案例简介：家庭暴力往往一见钟情。出于恐惧和羞耻，许多受影响的妇女无法独自逃脱并崩溃。通常，同胞对于安全解放至关重要，但许多人没有足够的警觉来意识到局势的严重性。不间断。一项强有力的运动，将对妇女的家庭暴力问题纳入日常生活，从而打破沉默。我们与TERRE DES FEMMES和玻璃艺术家Simon Berger一起，准备了慕尼黑餐厅的橱窗。窗户被打碎了几个地方。乍一看，这看起来像是故意破坏行为，但仔细检查后，发现它是一个女人的脸-激进主义者Romy Stangl，她自己也受到家庭暴力的影响。通过使用智能手机在现场扫描QR码，艺术品实际上变得栩栩如生。在AR动画中，Romy鼓励人们仔细观察并在广告系列网站frauenrechte.de/schauhin上通知自己。通过UNBREAK，我们还使用社交媒体联系了不在现场的邻居。由德国thjnk为Terre Des Femmes创建的环境广告，类别为: 公共利益，非政府组织。
Unbreak
案例简介：Domestic violence is often not recognizable at first sight. Out of fear and shame, many affected women cannot escape on their own and break. Often, fellow residents are crucial for a safe liberation, but many are not alert enough to realize the severity of the situation. UNBREAK. A powerful campaign that integrates the issue of domestic violence against women into everyday life and thereby breaks the silence. Together with TERRE DES FEMMES and glass artist Simon Berger, we prepare a shop window of a Munich restaurant. The window is shattered in several spots. At first sight, it looks like vandalism, but upon closer inspection it turns out to be the face of a woman – the activist Romy Stangl, who was herself affected by domestic violence. By scanning the QR code on-site with a smartphone, the artwork comes to life virtually. In an AR animation, Romy encourages people to take a closer look and inform themselves on the campaign website frauenrechte.de/schauhin. With UNBREAK, we also used social media to reach neighbors who were not there in person. Ambient advertisement created by thjnk, Germany for Terre Des Femmes, within the category: Public Interest, NGO.
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