本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
逃离我的房子
案例简介：活动描述 为了挑战 “这不会发生在我身上” 的谬论，我们必须做一些令人震惊的事情。所以，第一次，我们把人们放在真正的房子里。我们拿了一所房子，捐赠给新西兰消防局用于培训目的，并开始将它变成一种身临其境的虚拟现实体验。我们把房子打扮成看起来还住在里面，并在里面安装了防火 360 摄像机来捕捉这个动作。用一个常见的场景放火; 衣服离加热器太近了。结果是逃离我的房子，一种互动的虚拟现实体验，让人们走进真正的房子大火，亲眼目睹，如果你还没有准备好, 你可能活不出来。然后，我们提供了解决方案 -- 一个移动友好的逃生计划工具，它会让你一间地穿过你的房子，制定你家人的逃生计划。 执行 在 360o 视频中，人们有机会体验真正的房子火灾。用户走进休息室，发现一个离加热器太近的衣架上开始了小火。事实上，看起来容易管理的事情已经失控了 -- 你有几秒钟的时间出去。？当大火横扫房子时，障碍物开始阻碍你的逃跑。窗户卡住了。前门陷入僵局。如果你还没有为此计划，你的家很快就变成了一个死亡陷阱。这种经历以一个意想不到的转折结束: 你自己的房子被火焰吞噬的街景。最后一个令人难忘的想法; 你活了下来，但是你的家人呢？在经历结束时，你被邀请使用逃避计划工具, 这将引导你完成为你家人制定逃跑计划的过程。 概要 火是致命的快。这是可怕和迷失方向的。一旦开始，计划逃跑就太晚了。但是，不幸的是，超过 3分之2 的新西兰人没有房子火灾逃生计划，因为他们认为，“这不会发生在我身上。 “我们的任务是摧毁这种信念; 让新西兰人意识到房子着火可能会发生在他们身上，如果他们还没有准备好,他们可能活不出来。最终，我们的目标是说服尽可能多的人为他们的家庭制定一个逃跑计划。 战略 大多数人都没有经历过火灾的破坏性，所以很难理解它有多快，你需要多少时间来行动。策略是让每个人都非常真实、非常具体地了解房屋火灾中的情况。因此，360o 视频是我们传达信息的完美工具。这种经历将有助于消除人们的误解。然后我们会提供解决方案; 我们的逃生计划程序工具会让他们一个房间地完成为家人制定逃生计划的过程。没有继续制定逃跑计划的游客在接下来的几天里被重新定位，他们自己家的街景令人毛骨悚然的视觉被火焰吞噬。 结果 《逃离我的房子》项目不仅挑战了一个国家的思维。它点燃了全球的冷漠。到目前为止，印象的总数已经达到 9900万，其中 90% (8900万) 是通过赢得的报道获得的。但是，更重要的是，我们想要参与。我们希望人们进入虚拟现实体验，亲眼目睹房屋火灾的可怕本质。仅在第一周，就有 900万多人参加了这次经历，20,000 多名新西兰人更进一步，制定了自己的逃跑计划。长期以来的信念一直面临着现实: 一场火灾会发生在你身上。如果你和你的家人想活着出来，你需要一个计划。现在… 新西兰人有。
逃离我的房子
案例简介：CampaignDescription To challenge the fallacy that “It won’t happen to me”, we’d have to do something shocking. So, for the first time, we put people inside a real house fire.We took a house, donated to the NZ Fire Service for training purposes, and set about turning it into an immersive VR experience. We dressed the house to look like it was still lived in and set up fire-proofed 360 cameras inside to capture the action. A fire was set using a common scenario; clothes left too close to a heater. The result was Escape My House, an interactive virtual reality experience that let people step inside a real house fire and see for themselves that, if you’re not ready, you might not make it out alive. We then provided the solution – a mobile-friendly Escape Planner tool, which walked you through your house, room-by-room, to make your family’s escape plan. Execution In a 360o video first, people were given the chance to experience a real house fire. The user steps into the lounge to find a small fire has started on a clothing rack, left too close to the heater. What looks manageable is, in fact, already out of control – you have seconds to get out. ??As the fire rampages through the house, obstacles start to hinder your escape. The window is jammed. The front door is deadlocked. If you haven’t planned for this, your home quickly becomes a death trap.The experience ends with an unexpected twist: a street view of your own house engulfed in flames. And one final haunting thought; you got alive, but did the rest of your family???At the end of the experience you’re invited to use the Escape Planner tool, which walks you through the process of making an escape plan for your family. Synopsis Fire is deadly fast. It’s terrifying and disorienting. Once it’s started, it’s too late to plan your escape. But, tragically, more than two-thirds of New Zealanders don’t have a house fire escape plan, because they think, “It won’t happen to me.” Our task would be to dismantle this belief; to make New Zealanders realise a house fire could happen to them and that, if they’re not ready for it, they might not make it out alive. Ultimately, our goal would be to convince as many people as possible to make an escape plan for their family. Strategy Most people haven’t experienced the destructive nature of fire, so it can be hard to comprehend just how fast it is and how little time you have to act. The strategy would be to give everyone a very real, very tangible understanding of what it’s like inside a house fire.For that reason, 360o video was the perfect vehicle for our message. The experience would serve to dismantle people’s misconceptions. Then we’d provide the solution; our Escape Planner tool would walk them through the process, room-by-room, of making an escape plan for their family.Visitors to the experience who didn’t go on to make an escape plan were retargeted over the following days with the spine-chilling visual of the street view of their own home engulfed in flames. Outcome The Escape My House project didn’t just challenge the thinking of a nation. It set fire to apathy across the globe. The total number of impressions have so far reached 99 million, with a massive 90% of those (89 million) coming through earned coverage.But, more importantly, we wanted engagement. We wanted people to step inside the VR experience and see for themselves the terrifying nature of a house fire. Within the first week alone, more than 9 million people took part in the experience and over 20,000 New Zealanders went a step further and made their own escape plan.Long-held beliefs had been confronted with reality: a fire can happen to you. And if you and your family want to make it out alive, you need a plan. Now… New Zealanders do.
Escape My House
案例简介：活动描述 为了挑战 “这不会发生在我身上” 的谬论，我们必须做一些令人震惊的事情。所以，第一次，我们把人们放在真正的房子里。我们拿了一所房子，捐赠给新西兰消防局用于培训目的，并开始将它变成一种身临其境的虚拟现实体验。我们把房子打扮成看起来还住在里面，并在里面安装了防火 360 摄像机来捕捉这个动作。用一个常见的场景放火; 衣服离加热器太近了。结果是逃离我的房子，一种互动的虚拟现实体验，让人们走进真正的房子大火，亲眼目睹，如果你还没有准备好, 你可能活不出来。然后，我们提供了解决方案 -- 一个移动友好的逃生计划工具，它会让你一间地穿过你的房子，制定你家人的逃生计划。 执行 在 360o 视频中，人们有机会体验真正的房子火灾。用户走进休息室，发现一个离加热器太近的衣架上开始了小火。事实上，看起来容易管理的事情已经失控了 -- 你有几秒钟的时间出去。？当大火横扫房子时，障碍物开始阻碍你的逃跑。窗户卡住了。前门陷入僵局。如果你还没有为此计划，你的家很快就变成了一个死亡陷阱。这种经历以一个意想不到的转折结束: 你自己的房子被火焰吞噬的街景。最后一个令人难忘的想法; 你活了下来，但是你的家人呢？在经历结束时，你被邀请使用逃避计划工具, 这将引导你完成为你家人制定逃跑计划的过程。 概要 火是致命的快。这是可怕和迷失方向的。一旦开始，计划逃跑就太晚了。但是，不幸的是，超过 3分之2 的新西兰人没有房子火灾逃生计划，因为他们认为，“这不会发生在我身上。 “我们的任务是摧毁这种信念; 让新西兰人意识到房子着火可能会发生在他们身上，如果他们还没有准备好,他们可能活不出来。最终，我们的目标是说服尽可能多的人为他们的家庭制定一个逃跑计划。 战略 大多数人都没有经历过火灾的破坏性，所以很难理解它有多快，你需要多少时间来行动。策略是让每个人都非常真实、非常具体地了解房屋火灾中的情况。因此，360o 视频是我们传达信息的完美工具。这种经历将有助于消除人们的误解。然后我们会提供解决方案; 我们的逃生计划程序工具会让他们一个房间地完成为家人制定逃生计划的过程。没有继续制定逃跑计划的游客在接下来的几天里被重新定位，他们自己家的街景令人毛骨悚然的视觉被火焰吞噬。 结果 《逃离我的房子》项目不仅挑战了一个国家的思维。它点燃了全球的冷漠。到目前为止，印象的总数已经达到 9900万，其中 90% (8900万) 是通过赢得的报道获得的。但是，更重要的是，我们想要参与。我们希望人们进入虚拟现实体验，亲眼目睹房屋火灾的可怕本质。仅在第一周，就有 900万多人参加了这次经历，20,000 多名新西兰人更进一步，制定了自己的逃跑计划。长期以来的信念一直面临着现实: 一场火灾会发生在你身上。如果你和你的家人想活着出来，你需要一个计划。现在… 新西兰人有。
Escape My House
案例简介：CampaignDescription To challenge the fallacy that “It won’t happen to me”, we’d have to do something shocking. So, for the first time, we put people inside a real house fire.We took a house, donated to the NZ Fire Service for training purposes, and set about turning it into an immersive VR experience. We dressed the house to look like it was still lived in and set up fire-proofed 360 cameras inside to capture the action. A fire was set using a common scenario; clothes left too close to a heater. The result was Escape My House, an interactive virtual reality experience that let people step inside a real house fire and see for themselves that, if you’re not ready, you might not make it out alive. We then provided the solution – a mobile-friendly Escape Planner tool, which walked you through your house, room-by-room, to make your family’s escape plan. Execution In a 360o video first, people were given the chance to experience a real house fire. The user steps into the lounge to find a small fire has started on a clothing rack, left too close to the heater. What looks manageable is, in fact, already out of control – you have seconds to get out. ??As the fire rampages through the house, obstacles start to hinder your escape. The window is jammed. The front door is deadlocked. If you haven’t planned for this, your home quickly becomes a death trap.The experience ends with an unexpected twist: a street view of your own house engulfed in flames. And one final haunting thought; you got alive, but did the rest of your family???At the end of the experience you’re invited to use the Escape Planner tool, which walks you through the process of making an escape plan for your family. Synopsis Fire is deadly fast. It’s terrifying and disorienting. Once it’s started, it’s too late to plan your escape. But, tragically, more than two-thirds of New Zealanders don’t have a house fire escape plan, because they think, “It won’t happen to me.” Our task would be to dismantle this belief; to make New Zealanders realise a house fire could happen to them and that, if they’re not ready for it, they might not make it out alive. Ultimately, our goal would be to convince as many people as possible to make an escape plan for their family. Strategy Most people haven’t experienced the destructive nature of fire, so it can be hard to comprehend just how fast it is and how little time you have to act. The strategy would be to give everyone a very real, very tangible understanding of what it’s like inside a house fire.For that reason, 360o video was the perfect vehicle for our message. The experience would serve to dismantle people’s misconceptions. Then we’d provide the solution; our Escape Planner tool would walk them through the process, room-by-room, of making an escape plan for their family.Visitors to the experience who didn’t go on to make an escape plan were retargeted over the following days with the spine-chilling visual of the street view of their own home engulfed in flames. Outcome The Escape My House project didn’t just challenge the thinking of a nation. It set fire to apathy across the globe. The total number of impressions have so far reached 99 million, with a massive 90% of those (89 million) coming through earned coverage.But, more importantly, we wanted engagement. We wanted people to step inside the VR experience and see for themselves the terrifying nature of a house fire. Within the first week alone, more than 9 million people took part in the experience and over 20,000 New Zealanders went a step further and made their own escape plan.Long-held beliefs had been confronted with reality: a fire can happen to you. And if you and your family want to make it out alive, you need a plan. Now… New Zealanders do.
逃离我的房子
暂无简介
Escape My House
暂无简介
基本信息
- 广告战役： #New Zealand Fire Service-网络-e432#
- 广告品牌： New Zealand Fire Service
- 发布日期： 2000
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
