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角色
案例简介:本片是腾讯第一部以纪录片形式宣传的公益故事。成功推出了史无前例的脑瘫患者张小龙的网上画廊,并在5个小时内成功募集到人民币一千五百万元,作为公益组织WABC的可持续发展基金。这部纪录片像电影一样做广告,并在几个主要的社交媒体网络上同步播出。
角色
案例简介:This film is Tencent's first public welfare story to be promoted in a documentary. It successfully launched an unprecedented online gallery for the brain palsy patient Xiaolong Zhang, and successfully raised 15 million RMB in five hours, as the sustainable development fund of public welfare organisation WABC. The documentary was advertised like a movie, and was broadcast simultaneously across several major social media networks.
The Role
案例简介:本片是腾讯第一部以纪录片形式宣传的公益故事。成功推出了史无前例的脑瘫患者张小龙的网上画廊,并在5个小时内成功募集到人民币一千五百万元,作为公益组织WABC的可持续发展基金。这部纪录片像电影一样做广告,并在几个主要的社交媒体网络上同步播出。
The Role
案例简介:This film is Tencent's first public welfare story to be promoted in a documentary. It successfully launched an unprecedented online gallery for the brain palsy patient Xiaolong Zhang, and successfully raised 15 million RMB in five hours, as the sustainable development fund of public welfare organisation WABC. The documentary was advertised like a movie, and was broadcast simultaneously across several major social media networks.
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The Role
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