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麦当劳带来有罪的快乐
案例简介：NORD DDB大胆的竞选活动以快餐为耻，以促进送货上门和外卖。
麦当劳带来有罪的快乐
案例简介：NORD DDB’s audacious campaign flirts with fast-food shame to promote home-delivery and takeaway.
McDonald’s delivers guilty pleasures
案例简介：NORD DDB大胆的竞选活动以快餐为耻，以促进送货上门和外卖。
McDonald’s delivers guilty pleasures
案例简介：NORD DDB’s audacious campaign flirts with fast-food shame to promote home-delivery and takeaway.
麦当劳带来有罪的快乐
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McDonald’s delivers guilty pleasures
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How do you market a cheeky burger ‘n’ fries in the age of increasing healthy-eating initiatives? This smart campaign for McDonald’s Finland bravely embraces the fact that folk can feel a little bashful about scoffing Maccy Ds with a slick film directed by Nalle Sjöblad through Lucy Loves Stories, titled For Those Who Don’t Eat at McDonald’s, Promoting the brand's McDelivery and Drive Thru services, the film depicts three characters desperate to get their Maccy D fixes, without being seen to eat at Maccy D's. One is dressed Deep Throat-style and arranges a shady drop in an underground carpark, another another adopts a cunning disguise, the third sheepishly leaves instructions for the naughty snack to be left outside the door. The main film is accompanied by three shorter films that follow the individual's stories.
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