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劫持
案例简介：在法国，每辆行驶的车辆都必须在挡风玻璃上贴上绿色贴纸，以证明其已完全投保。它被称为 “绿色小插图”。在你的车上显示一个不是可选的: 这是法律。然而，有些汽车仍然忽略了它…… 实际上，汽车广告中的所有汽车都没有绿色小插图。基于这一有趣的事实，法国比较市场的法国同行Lesfurets和法国保险比较网站的负责人提出了一个想法，可以入侵户外汽车广告并推广自己的服务。该活动称为 # VIGNETTEGAME。工作原理: Lesfurets在户外和新闻汽车广告旁边购买了可用的媒体空间，并指出了这些广告中缺少的保险标签。他们还向所有汽车制造商发了推文，让他们知道广告中缺失的细节，为他们下次获得正确的保险单提供了帮助。在社交媒体上，人们还被邀请使用 # VignetteGame在汽车广告中自己发现失踪的小插曲，以便获得奖励。在大约750.000名法国人仍然在没有汽车保险的情况下非法驾驶 * 的时候，这项运动旨在以一种有趣而轻松的方式引起人们对这一问题的关注，提醒所有驾驶员，他们始终可以依靠Lesfurets。
劫持
案例简介：In France, every driving vehicle must have a green sticker on its windshield to prove it’s fully insured. It’s called the “green vignette”. And displaying one on your car is not optional: it’s the law. Yet, some cars still ignore it… Actually, all cars featured in car commercials drive without their green vignette. Based on this fun fact, Lesfurets – the French counterpart for Comparethemarket – and leader of insurance comparison websites in France, came up with an idea to hack outdoor car commercials and promote its own service. The campaign is called #VIGNETTEGAME. How it works: Lesfurets bought the available media space right next to outdoor and press car commercials and pointed out the missing insurance stickers in those very ads. They also tweeted to all car manufacturers to let them know about the missing detail in their commercials, offering them a helping hand to get the right insurance policy next time. On social media, people are also invited to spot missing vignettes by themselves in car ads, using #VignetteGame in order to be rewarded. At a time when about 750.000 French people still drive illegally* without their car insurance, this campaign aims at drawing attention to this problem in a fun and light-hearted way, reminding all drivers that they can always count on Lesfurets.
Hijack
案例简介：在法国，每辆行驶的车辆都必须在挡风玻璃上贴上绿色贴纸，以证明其已完全投保。它被称为 “绿色小插图”。在你的车上显示一个不是可选的: 这是法律。然而，有些汽车仍然忽略了它…… 实际上，汽车广告中的所有汽车都没有绿色小插图。基于这一有趣的事实，法国比较市场的法国同行Lesfurets和法国保险比较网站的负责人提出了一个想法，可以入侵户外汽车广告并推广自己的服务。该活动称为 # VIGNETTEGAME。工作原理: Lesfurets在户外和新闻汽车广告旁边购买了可用的媒体空间，并指出了这些广告中缺少的保险标签。他们还向所有汽车制造商发了推文，让他们知道广告中缺失的细节，为他们下次获得正确的保险单提供了帮助。在社交媒体上，人们还被邀请使用 # VignetteGame在汽车广告中自己发现失踪的小插曲，以便获得奖励。在大约750.000名法国人仍然在没有汽车保险的情况下非法驾驶 * 的时候，这项运动旨在以一种有趣而轻松的方式引起人们对这一问题的关注，提醒所有驾驶员，他们始终可以依靠Lesfurets。
Hijack
案例简介：In France, every driving vehicle must have a green sticker on its windshield to prove it’s fully insured. It’s called the “green vignette”. And displaying one on your car is not optional: it’s the law. Yet, some cars still ignore it… Actually, all cars featured in car commercials drive without their green vignette. Based on this fun fact, Lesfurets – the French counterpart for Comparethemarket – and leader of insurance comparison websites in France, came up with an idea to hack outdoor car commercials and promote its own service. The campaign is called #VIGNETTEGAME. How it works: Lesfurets bought the available media space right next to outdoor and press car commercials and pointed out the missing insurance stickers in those very ads. They also tweeted to all car manufacturers to let them know about the missing detail in their commercials, offering them a helping hand to get the right insurance policy next time. On social media, people are also invited to spot missing vignettes by themselves in car ads, using #VignetteGame in order to be rewarded. At a time when about 750.000 French people still drive illegally* without their car insurance, this campaign aims at drawing attention to this problem in a fun and light-hearted way, reminding all drivers that they can always count on Lesfurets.
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