Since lockdown began in March, the British Army has played a crucial role in delivering PPE to the NHS and running mobile testing. It also helped with the construction of the Nightingale hospitals across the country.Created by Karmarama, its new animated ad highlights the role it has played in recent months and its long relationship with nursing by linking the coronavirus efforts back to Florence Nightingale in the Crimean War. Opening in the Crimean War, the film visits Florence Nightingale as she tends to sick soldiers harmed in war. To say thank you to all the nurses that have cared for soldiers throughout the years, the Army is honouring the Lady with the Lamp by striving to support the NHS as best it can. The film shows how the Army helped plan and build seven Nightingale hospitals at the start of the crisis, with six of them opening before thankfully being placed on standby.CreditsClient: The British ArmyClient Name: Nick Terry, Capita for the British ArmyClient Job title: Chief Marketing OfficerCreative Agency: KarmaramaChief Creative Officer: Nik StudzinskiExecutive Creative Director: Adam KeanCreative Director: James RookeCreative Director: Imogen TazzymanHead of Planning: Amy GilmoreSenior Planner: Rhonwen LallyHead of Broadcast: Rebecca HunterProduction assistant: Cecilie TettCreative Producer: Cydney ChadwickManaging Partner: Zoe EagleAccount Director: Will BrightAccount Manager: Charlotte AllcockProduction Company credits:Production Company: Nexus StudiosDirector: Felix MassieProducer: Josephine GallagherDesigner/Original Illustration: Luke BrookesAnimation Lead: Andy Spence2D Animation: Aude CarpentierReg IsaacLaura NailorEmma WakelyCompositor: Chris GavinVisual Effects Company: NineteenTwentyCreative Director: Bill McNamaraVFX Supervisor: Rod NormanVFX Producer: George ReidSound Company: 750mphSound Design: Sam AshwellMusic: Twenty Below MusicTitle: Rifles of WincantonWritten by Thomas Chichester-Clark / Aviv CohenPublished by Twenty Below Music