Karmarama has created an advertising campaign promoting digital healthcare service Babylon GP at hand, which exists to bring instant healthcare into the hands of everyone. The Babylon GP At Hand service has been created with people in mind to better serve the ever-changing needs of patients, and in turn, gives patients more control of their health. The disruptive, copy-led campaign heroes the immediacy of the service which puts the power in patients’ hands. Among many features, the app allows patients to book an appointment with an NHS GP via video chat, send prescriptions digitally to a local pharmacy and allows them to check their symptoms with an AI-enabled symptom checker. From the 5 November 2018 the work will run on Instagram and Facebook, as well as OOH sites across the capital.Punchy headlines across OOH play on the phrase “Get Well Soon”, which have been edited to 'Get Well Now' against vibrant backgrounds.On social, the tongue-in-cheek executions play with cultural memes and references, positioning Babylon GP at hand as the most 2018 way to access healthcare. CreditsChief Creative Officer: Nik StudzinskiExecutive Creative Director: Brian WilliamsCreative team: Tom Cleeland, William Millner, Joe Moloney, Suzi PaddisonHead of Design: Simon WakemanDesigner: Aisling CallaghanStudio Manager: Ray Lee CreativeArtworker: Dan Sinclair, Dipesh SoniPlanner (Creative Agency): Matthew WaksmanCreative Services Director: James McNicholAgency Producer: Zahra MairManaging Partner: James PoolBusiness Lead: George BartonAccount Manager: Oliver Greenwood Account Executive: Bianca Richards