Leaves Traces Behind|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

留下痕迹

案例简介：莱昂是自信和运动品牌座椅的关键品牌大使。在重新定位品牌到 Nueva 座位的背景下，新里昂的推出非常重要。这反映了赛车对汽车爱好者公众的重要性，这次发射伴随着一个 TVC，提到了新里昂的几乎超自然的力量, 让所有见过这辆车的人都想知道它的真实性质。几个月内，引人注目的 TVC 导致了高度的知名度、强大的形象和出色的销售数字。很明显，新里昂不仅将取代它的前身，而且已经变成了一个真正留下痕迹的品牌支柱!

留下痕迹

案例简介：SUMMARYThe Leon is the key brand ambassador for the self-confident and sporty brand SEAT. In the context of re-positioning the brand to Nueva SEAT the launch of the new Leon was extremely important. Reflecting the cars importance for the car enthusiast public, the launch was accompanied by a TVC that referred to the almost supernatural forces of the new Leon, leaving everybody who has seen the car wondering about its true nature. Within months, striking TVC that led to high awareness, a powerful image and outstanding sales figures. It became obvious that the new Leon will not only replace its predecessor, but has already turned into a brand pillar that will truly leave traces behind!