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汉堡王打破了霉菌
案例简介：这家快餐连锁店将广告规则手册扔进了堆肥堆，其大胆而具有挑衅性的工作促进了whoper缺乏人工防腐剂。
汉堡王打破了霉菌
案例简介：The fast food chain throws the advertising rulebook in the compost heap with its bold and provocative work promoting the Whopper's lack of artificial preservatives.
Burger King breaks the mould
案例简介：这家快餐连锁店将广告规则手册扔进了堆肥堆，其大胆而具有挑衅性的工作促进了whoper缺乏人工防腐剂。
Burger King breaks the mould
案例简介：The fast food chain throws the advertising rulebook in the compost heap with its bold and provocative work promoting the Whopper's lack of artificial preservatives.
汉堡王打破了霉菌
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Burger King breaks the mould
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If there's one rule about food advertising, it's that the snack in question has to look delicious. Utilising the same photography techniques normally employed to make treats look even more scrumptious, Burger King’s agency partners: Publicis, INGO and David Miami have collaborated to instead deliver the message that, like most things in nature, every element of their trademark sandwich is prone to decay. Boldly standing in contrast to what 'should' be shown, The Moldy Whopper instead draws a delicious (for want of a better word) comparison to stories and videos of rival fast-food burgers' distinct lack of rot, even after several years. Smart, witty and certain to provoke a reaction, this is an idea that we think will stay fresh throughout awards season.
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