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寻求帮助
案例简介：CALM 强调了帮助热线在突破性的 “求助” 活动中的重要工作，该活动由 adam & eveDDB 和 Ocean Outdoor 创建 -每天有 200 多个电话和网络聊天由平静热线接听，仅在 2018年就帮助防止了 675 起自杀事件 -数字运动旨在让公众更多地了解平静的帮助热线和服务，打破伸出援手的耻辱，鼓励人们拿起电话帮助自己和他人 -从 4月16日下午5点开始，该活动横跨伦敦、曼彻斯特和伯明翰，旨在接触日常生活环境中的人们，并消除自杀问题 -CALM 正在领导一场反对自杀的运动，自杀是英国 45 岁以下男性的最大杀手 反对悲惨生活的运动 (平静) -- 正在领导一场反对自杀的运动, 英国 45 岁以下男性的最大杀手 -- 与亚当 & 埃维德贝和 Ocean Outdoor 合作发起了一场打击很大的视觉广告活动。 “呼吁帮助” 运动展示了平静每天接听的电话数量，旨在消除伸出援手和寻求帮助的污名, 同时鼓励人们访问慈善机构的网站，了解他们如何确保没有电话无人接听。 该活动通过伦敦、曼彻斯特和伯明翰的一系列户外数字显示器和广告牌激活，并与平静的免费匿名热线连接，实时反映来电, 展示了每天有多少人开放并得到平静的支持。通过显示整个活动执行期间实时接听的电话数量，CALM 的目标不仅是与广大观众接触, 而是强调冷静的服务，让那些处于危机中的人拿起电话。 从 4月16日下午5点开始，每次接听电话时，都会中断一个与冷静求助热线相关的静态广告，用响亮的铃声提醒路人注意。屏幕将切换到 “正在进行的呼叫” 电话屏幕，实时显示有多少呼叫被接听。它还将强调人们在经历困难时期时可以得到帮助的即时性。 保罗，一个在平静帮助热线帮助下的人说: “我打了那个电话给平静，我全心全意地感谢他们，因为他们救了我的命。团队指导我进行咨询，确保我连续 12 个月看医生，并向我介绍了跑步。跑步是我的治疗 -- 我已经完成了五次跑步来为平静筹集资金。 本在他的最低点打电话给平静的求助热线，他说: “我发现自己坐在沟里哭泣，以为那天我会自杀。我脑子里有个声音说: 在你走之前，试着叫平静。所以我做到了。我寻找号码，盯着它。我吓坏了。害怕我在寻求帮助时感到的羞愧，害怕被嘲笑为软弱，害怕被拒绝 -- 这些都没有发生, 相反，我找到了一个倾听的人，这就是我当时所需要的: 被倾听,这种简单的善良让我回到了现实。接下来的几天里，明智而敏感的建议帮助了我: 让我的生活再次变得可以忍受，给了我希望，让我为寻求帮助、希望被听到而自豪, 想通过倾听来帮助像我这样的人。” 该运动旨在帮助拯救更多的生命，并最终消除自杀带来的耻辱，旨在展示人们团结一致，谈论他们面临的困难。 每天有超过 200 个电话和网络聊天得到平静的回应，随着意识的不断增强，平静比以往任何时候都支持更多的人度过生活中的困难时刻。2018 年，对平静求助热线的需求同比增长 53%，平静帮助 2018年防止了 675 起自杀事件，比 2017年同比增长 58%。 虽然这些统计数据令人鼓舞，但对平静服务的日益增长的需求表明，越来越多的人开始以寻求支持的方式开放, 要创造一种开放的文化，在这种文化中，寻求帮助的行为得到支持，并最终正常化，还有很多工作要做。 平静的首席执行官西蒙 · 甘宁说: “自杀是一个影响每个人的问题, 因此，我们通过 “呼吁帮助” 等运动与整个社会合作，旨在提高人们对任何经历艰难时期的人都能获得的支持的认识,同时显示了拨打平静热线对个人生活的积极影响。在 2018 中，我们直接阻止了 675 起自杀事件，我们的目标是进一步开放关于精神健康和自杀的对话，让更多的人能够最好地支持自己和周围的人的幸福。" Adam & eveDDB 执行创意总监迈克 · 萨瑟兰说: “没有人知道他们什么时候需要平静的支持，为他们自己或他们所爱的人, 所以我们想发起一场运动，通过展示帮助热线需要多少钱以及为什么它对拯救生命至关重要来打击人们。我们不仅全心全意地相信平静在做什么, 在一个充斥着营销信息的世界里，有一个如此乐于冒险的客户，他们的想法会产生真正的影响，这是令人兴奋的。”
寻求帮助
案例简介：CALM highlights vital work of helpline in groundbreaking ‘Call For Help’ campaign, created with adam&eveDDB and Ocean Outdoor - Over 200 calls and webchats answered by the CALM helpline daily, helping to prevent 675 suicides in 2018 alone - The digital campaign aims to give the public greater visibility of CALM’s helpline and services, shattering the stigma of reaching out and encouraging people to pick up the phone to help themselves and others - Live across London, Manchester and Birmingham from 5pm on 16 April, the campaign aims to reach people in their everyday life environments and destigmatize the issue of suicide - CALM is leading a movement against suicide, the single biggest killer of men under the age of 45 in the UK The Campaign Against Living Miserably (CALM) – which is leading a movement against suicide, the single biggest killer of men under 45 in the UK – launched a hard-hitting visual advertising campaign in partnership with adam&eveDDB and Ocean Outdoor. The ‘Call For Help’ campaign demonstrates the number of calls answered by CALM daily and aims to remove the stigma of reaching out and calling for help, while encouraging people to visit the charity’s website and learn about how they can ensure no call goes unanswered. Activated via a series of OOH digital displays and billboards across London, Manchester and Birmingham, connected live to CALM’s free and anonymous helpline, the campaign mirrors the incoming calls in real time, showcasing how many people are opening up and receiving support from CALM every day. By showing the number of calls being answered in real time throughout the duration of the campaign’s OOH execution, CALM’s aim is to not only engage with a wide audience, but to highlight CALM’s services and empower those in crisis to pick up the phone. From 5pm on 16 April, a static ad linked to CALM’s helpline will be interrupted every time a call is answered, alerting passers-by with a loud ringtone to capture their attention. The screens will switch to a ‘call in progress’ phone screen, demonstrating in real time how many calls are being answered. It will also emphasise the immediacy with which people can be helped when they’re experiencing a difficult time. Paul, one person who was helped by CALM’s helpline, said: “I made that phone call to CALM and I thank them with all my heart because they saved my life. The team directed me to counselling, ensuring I was seeing a doctor consistently for 12 months, and introduced me to running. Running is my therapy – I’ve since completed five runs to raise money for CALM. Ben, who called CALM’s helpline at his lowest point, said: “I found myself sitting in a ditch weeping and weeping, thinking I was going to take my life that day. Some voice in my head though said: before you go, try calling CALM. And so I did. I searched for the number and stared at it. I was terrified. Terrified of the shame I felt in asking for help, terrified of being laughed at for being weak, terrified of being rejected - none of which happened, and instead I found someone who listened and that was all I needed at that moment: to be heard, that simple kindness was what brought me back down to earth. The sensible, sensitive advice that followed helped me through the following days: making my life bearable again, giving me hope, allowing me to take pride in asking for help, in wanting to be heard, in wanting to help other people like me by just being there to listen.” With the ambition to help save more lives and ultimately remove the stigma around suicide, the campaign is designed as a show of solidarity in terms of people coming together to talk about difficulties they’re facing. Over 200 calls and webchats are answered by CALM every single day and, as awareness continues to grow, CALM are supporting more people than ever before through difficult moments in their lives. In 2018, demand for the CALM helpline grew by 53% year on year, with CALM helping to prevent 675 suicides in 2018, a 58% increase year on year from 2017. Whilst these statistics are encouraging, and growing demand for CALM’s services show that more people are starting to be open in the way they seek support, there is still much to be done to create an open culture in which help-seeking behaviour is championed and, ultimately, normalised. Simon Gunning, CALM CEO, said: “Suicide is an issue that affects everyone, and so we work with the whole of society through campaigns such as ‘Call For Help’ that aim to raise awareness of the support that is available for anyone going through a tough time, while showing the positive impact that a call to the CALM helpline can have on an individual’s life. In 2018 we directly prevented 675 suicides, and we aim to further open up the conversation around mental health and suicide, empowering more people to best support their own wellbeing and that of those around them.” Mike Sutherland, Executive Creative Director at adam&eveDDB, said: “No one knows when they’ll need the support of CALM, for themselves or for someone they love, so we wanted to create a campaign that would hit home with people by showing just how much the helpline is needed and why it is vital for saving lives. Not only do we wholeheartedly believe in what CALM is doing, it’s exciting to have a client who is so open to taking risks with ideas that have a real impact out in a world crowded with marketing messages.”
Call For Help
案例简介：CALM 强调了帮助热线在突破性的 “求助” 活动中的重要工作，该活动由 adam & eveDDB 和 Ocean Outdoor 创建 -每天有 200 多个电话和网络聊天由平静热线接听，仅在 2018年就帮助防止了 675 起自杀事件 -数字运动旨在让公众更多地了解平静的帮助热线和服务，打破伸出援手的耻辱，鼓励人们拿起电话帮助自己和他人 -从 4月16日下午5点开始，该活动横跨伦敦、曼彻斯特和伯明翰，旨在接触日常生活环境中的人们，并消除自杀问题 -CALM 正在领导一场反对自杀的运动，自杀是英国 45 岁以下男性的最大杀手 反对悲惨生活的运动 (平静) -- 正在领导一场反对自杀的运动, 英国 45 岁以下男性的最大杀手 -- 与亚当 & 埃维德贝和 Ocean Outdoor 合作发起了一场打击很大的视觉广告活动。 “呼吁帮助” 运动展示了平静每天接听的电话数量，旨在消除伸出援手和寻求帮助的污名, 同时鼓励人们访问慈善机构的网站，了解他们如何确保没有电话无人接听。 该活动通过伦敦、曼彻斯特和伯明翰的一系列户外数字显示器和广告牌激活，并与平静的免费匿名热线连接，实时反映来电, 展示了每天有多少人开放并得到平静的支持。通过显示整个活动执行期间实时接听的电话数量，CALM 的目标不仅是与广大观众接触, 而是强调冷静的服务，让那些处于危机中的人拿起电话。 从 4月16日下午5点开始，每次接听电话时，都会中断一个与冷静求助热线相关的静态广告，用响亮的铃声提醒路人注意。屏幕将切换到 “正在进行的呼叫” 电话屏幕，实时显示有多少呼叫被接听。它还将强调人们在经历困难时期时可以得到帮助的即时性。 保罗，一个在平静帮助热线帮助下的人说: “我打了那个电话给平静，我全心全意地感谢他们，因为他们救了我的命。团队指导我进行咨询，确保我连续 12 个月看医生，并向我介绍了跑步。跑步是我的治疗 -- 我已经完成了五次跑步来为平静筹集资金。 本在他的最低点打电话给平静的求助热线，他说: “我发现自己坐在沟里哭泣，以为那天我会自杀。我脑子里有个声音说: 在你走之前，试着叫平静。所以我做到了。我寻找号码，盯着它。我吓坏了。害怕我在寻求帮助时感到的羞愧，害怕被嘲笑为软弱，害怕被拒绝 -- 这些都没有发生, 相反，我找到了一个倾听的人，这就是我当时所需要的: 被倾听,这种简单的善良让我回到了现实。接下来的几天里，明智而敏感的建议帮助了我: 让我的生活再次变得可以忍受，给了我希望，让我为寻求帮助、希望被听到而自豪, 想通过倾听来帮助像我这样的人。” 该运动旨在帮助拯救更多的生命，并最终消除自杀带来的耻辱，旨在展示人们团结一致，谈论他们面临的困难。 每天有超过 200 个电话和网络聊天得到平静的回应，随着意识的不断增强，平静比以往任何时候都支持更多的人度过生活中的困难时刻。2018 年，对平静求助热线的需求同比增长 53%，平静帮助 2018年防止了 675 起自杀事件，比 2017年同比增长 58%。 虽然这些统计数据令人鼓舞，但对平静服务的日益增长的需求表明，越来越多的人开始以寻求支持的方式开放, 要创造一种开放的文化，在这种文化中，寻求帮助的行为得到支持，并最终正常化，还有很多工作要做。 平静的首席执行官西蒙 · 甘宁说: “自杀是一个影响每个人的问题, 因此，我们通过 “呼吁帮助” 等运动与整个社会合作，旨在提高人们对任何经历艰难时期的人都能获得的支持的认识,同时显示了拨打平静热线对个人生活的积极影响。在 2018 中，我们直接阻止了 675 起自杀事件，我们的目标是进一步开放关于精神健康和自杀的对话，让更多的人能够最好地支持自己和周围的人的幸福。" Adam & eveDDB 执行创意总监迈克 · 萨瑟兰说: “没有人知道他们什么时候需要平静的支持，为他们自己或他们所爱的人, 所以我们想发起一场运动，通过展示帮助热线需要多少钱以及为什么它对拯救生命至关重要来打击人们。我们不仅全心全意地相信平静在做什么, 在一个充斥着营销信息的世界里，有一个如此乐于冒险的客户，他们的想法会产生真正的影响，这是令人兴奋的。”
Call For Help
案例简介：CALM highlights vital work of helpline in groundbreaking ‘Call For Help’ campaign, created with adam&eveDDB and Ocean Outdoor - Over 200 calls and webchats answered by the CALM helpline daily, helping to prevent 675 suicides in 2018 alone - The digital campaign aims to give the public greater visibility of CALM’s helpline and services, shattering the stigma of reaching out and encouraging people to pick up the phone to help themselves and others - Live across London, Manchester and Birmingham from 5pm on 16 April, the campaign aims to reach people in their everyday life environments and destigmatize the issue of suicide - CALM is leading a movement against suicide, the single biggest killer of men under the age of 45 in the UK The Campaign Against Living Miserably (CALM) – which is leading a movement against suicide, the single biggest killer of men under 45 in the UK – launched a hard-hitting visual advertising campaign in partnership with adam&eveDDB and Ocean Outdoor. The ‘Call For Help’ campaign demonstrates the number of calls answered by CALM daily and aims to remove the stigma of reaching out and calling for help, while encouraging people to visit the charity’s website and learn about how they can ensure no call goes unanswered. Activated via a series of OOH digital displays and billboards across London, Manchester and Birmingham, connected live to CALM’s free and anonymous helpline, the campaign mirrors the incoming calls in real time, showcasing how many people are opening up and receiving support from CALM every day. By showing the number of calls being answered in real time throughout the duration of the campaign’s OOH execution, CALM’s aim is to not only engage with a wide audience, but to highlight CALM’s services and empower those in crisis to pick up the phone. From 5pm on 16 April, a static ad linked to CALM’s helpline will be interrupted every time a call is answered, alerting passers-by with a loud ringtone to capture their attention. The screens will switch to a ‘call in progress’ phone screen, demonstrating in real time how many calls are being answered. It will also emphasise the immediacy with which people can be helped when they’re experiencing a difficult time. Paul, one person who was helped by CALM’s helpline, said: “I made that phone call to CALM and I thank them with all my heart because they saved my life. The team directed me to counselling, ensuring I was seeing a doctor consistently for 12 months, and introduced me to running. Running is my therapy – I’ve since completed five runs to raise money for CALM. Ben, who called CALM’s helpline at his lowest point, said: “I found myself sitting in a ditch weeping and weeping, thinking I was going to take my life that day. Some voice in my head though said: before you go, try calling CALM. And so I did. I searched for the number and stared at it. I was terrified. Terrified of the shame I felt in asking for help, terrified of being laughed at for being weak, terrified of being rejected - none of which happened, and instead I found someone who listened and that was all I needed at that moment: to be heard, that simple kindness was what brought me back down to earth. The sensible, sensitive advice that followed helped me through the following days: making my life bearable again, giving me hope, allowing me to take pride in asking for help, in wanting to be heard, in wanting to help other people like me by just being there to listen.” With the ambition to help save more lives and ultimately remove the stigma around suicide, the campaign is designed as a show of solidarity in terms of people coming together to talk about difficulties they’re facing. Over 200 calls and webchats are answered by CALM every single day and, as awareness continues to grow, CALM are supporting more people than ever before through difficult moments in their lives. In 2018, demand for the CALM helpline grew by 53% year on year, with CALM helping to prevent 675 suicides in 2018, a 58% increase year on year from 2017. Whilst these statistics are encouraging, and growing demand for CALM’s services show that more people are starting to be open in the way they seek support, there is still much to be done to create an open culture in which help-seeking behaviour is championed and, ultimately, normalised. Simon Gunning, CALM CEO, said: “Suicide is an issue that affects everyone, and so we work with the whole of society through campaigns such as ‘Call For Help’ that aim to raise awareness of the support that is available for anyone going through a tough time, while showing the positive impact that a call to the CALM helpline can have on an individual’s life. In 2018 we directly prevented 675 suicides, and we aim to further open up the conversation around mental health and suicide, empowering more people to best support their own wellbeing and that of those around them.” Mike Sutherland, Executive Creative Director at adam&eveDDB, said: “No one knows when they’ll need the support of CALM, for themselves or for someone they love, so we wanted to create a campaign that would hit home with people by showing just how much the helpline is needed and why it is vital for saving lives. Not only do we wholeheartedly believe in what CALM is doing, it’s exciting to have a client who is so open to taking risks with ideas that have a real impact out in a world crowded with marketing messages.”
寻求帮助
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Call For Help
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