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        Light-Fi短视频广告营销案例

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        光-Fi

        案例简介：相关性 之所以相关，是因为它符合我们在营销、商业和通信等领域的目标，也符合我们以自然的方式进入客户家中的想法, 在他们的生活中赢得一个特殊和永久的位置。我们没有开展活动，我们开发了一种新产品，让我们每天都与客户接触，将我们作为互联网提供商公司的最重要价值作为工具: 我们的服务。 执行 Light-Fi 是在 6 个月的时间内开发的，从这个想法和它的第一个草图，到最终产品。在此期间，这个想法和产品通过了设计、形式、连通性、重要性、颜色等测试。，由专家领导，其中包括: 工业设计师、计算机技术人员、工匠和工程师。此外，还开发了一个在线平台: www.light-fi.net。一个网站，我们的客户可以在这里找到关于 Light-Fi 的所有信息: 它是什么，为什么它被创建，技术规格，颜色以及如何拥有一个。 战略 在这种情况下，我们的策略是通过招聘和忠诚活动接触我们所有的客户，以厄瓜多尔的创新和革命性的自然设计解决方案来奖励 Celerity 的最佳客户, 这符合品牌的三个关键目标: 服务,用一种从未见过的产品产生不同的体验，并在家里最中心的地方给我们带来光 Fi: 这是任何品牌都希望达到的目标。 活动描述 尽管如此，我们还是通过 Celerity 设计和制作了 Light-Fi。第一个吸顶灯 (技术上最适合信号的地方) 和路由器合而为一。一个融合创新和设计的物体，被创造出来，位于 WIFI 信号的最佳运行位置，这也不会干扰家庭的外观, 而是从审美和自然适应空间。除了提高用户的服务之外，我们还设法吸引了新客户的注意力，并设法将自己定位在家庭中最中心和最明显的地方: 客厅。因此，通过新产品，我们在客户的房子里获得了空间。 结果 Clerity 的 Light-Fi 在其发布活动中获得了超过 30.000 美元的新闻自由和超过 250.000 人，通过 www.light-fi.net 增加了 36% 的流量和互动 概要 厄瓜多尔最大的互联网提供商 Celerity 需要创造和增加其品牌价值和客户体验。这就是我们看到这个值可以从同一个互联网服务中产生的地方。事实: 家里的最佳 WIFI 信号取决于路由器的位置，理想情况下，在路由器的中心和 2米的高度, 为了避免任何对信号的物理干扰。尽管如此，大多数用户并没有将路由器放在正确的位置，因为这些路由器在美学或功能上都没有被设计成处于该位置。我们的目标是提供设计和技术的解决方案/响应，从创造新产品到为客户提供最佳服务，加强参与和提高意识。

        光-Fi

        案例简介：Relevancy Is relevant because it comply with our objetives in areas like marketing, businesses and communications, and also this idea entered in our clients’ home in a natural way, winning a special and permanent place in theirs lives. We did not a campaign, we developed a new product that put us in contact with our clients everyday, using as vehicle the most important value that we have as an internet provider company: Our service. Execution Light-Fi was developed in a period of 6 months from the idea and its first sketches, to the final product. During this time, the idea and the product passed through tests of design, form, connectivity, materiality, colors, etc., led by specialists among which were: industrial designers, computer technicians, artisans and engineers. In addition, an online platform was developed: www.light-fi.net. A site where our customers could find all the information about Light-Fi: what it is, why it was created, technical specifications, colors and how to have one. Strategy The strategy in this case was to reach all our clients through a recruitment and loyalty campaign rewarding Celerity's best customers with a solution of innovation and revolutionary natural design in Ecuador, which complies with the three key objectives for the brand: Service, generate a different experience with a product never seen before and physically place us with Light-Fi in the most central place of the home: the point at wich any brand would like to be. CampaignDescription For all that, we designed and created Light-Fi by Celerity. The first ceiling lamp (the place technically ideal for the signal) and router in one. An object that mixes innovation and design created to be located in the perfect position for optimal operation of the WIFI signal, which also does not interfere with the look of the home, but instead adapts from aesthetic and natural to the spaces . With this idea in addition to improving the service of our subscribers, we managed to capture the attention of new customers and managed to position ourselves in the most central and visible point of the home: the living room. Thus through a new product we gain a space in the house of our customers. Outcome Light-Fi by Celerity in its launch campaign achieved over USD $30.000 in Free Press and more than 250.000 people in reach, increasing by 36% of traffic and interactions through www.light-fi.net Synopsis Celerity, the largest internet provider in Ecuador, needed to generate and increase its brand value and customer experience. This is where we saw that this value could be generated from the same internet service. The fact: An optimal WIFI signal inside the home depends on the location of the router, ideally in the center of the router and at 2 meters in height, in order to avoid any physical interference with the signal. Despite this, most users do not put their router in the right place, because these are not designed either aesthetically or functionally to be in that position. Our goal was to provide a solution / response of design and technology, from the creation of a new product to deliver the best service to our customers, to strengthen engagement and generate awareness.

        Light-Fi

        案例简介：相关性 之所以相关，是因为它符合我们在营销、商业和通信等领域的目标，也符合我们以自然的方式进入客户家中的想法, 在他们的生活中赢得一个特殊和永久的位置。我们没有开展活动，我们开发了一种新产品，让我们每天都与客户接触，将我们作为互联网提供商公司的最重要价值作为工具: 我们的服务。 执行 Light-Fi 是在 6 个月的时间内开发的，从这个想法和它的第一个草图，到最终产品。在此期间，这个想法和产品通过了设计、形式、连通性、重要性、颜色等测试。，由专家领导，其中包括: 工业设计师、计算机技术人员、工匠和工程师。此外，还开发了一个在线平台: www.light-fi.net。一个网站，我们的客户可以在这里找到关于 Light-Fi 的所有信息: 它是什么，为什么它被创建，技术规格，颜色以及如何拥有一个。 战略 在这种情况下，我们的策略是通过招聘和忠诚活动接触我们所有的客户，以厄瓜多尔的创新和革命性的自然设计解决方案来奖励 Celerity 的最佳客户, 这符合品牌的三个关键目标: 服务,用一种从未见过的产品产生不同的体验，并在家里最中心的地方给我们带来光 Fi: 这是任何品牌都希望达到的目标。 活动描述 尽管如此，我们还是通过 Celerity 设计和制作了 Light-Fi。第一个吸顶灯 (技术上最适合信号的地方) 和路由器合而为一。一个融合创新和设计的物体，被创造出来，位于 WIFI 信号的最佳运行位置，这也不会干扰家庭的外观, 而是从审美和自然适应空间。除了提高用户的服务之外，我们还设法吸引了新客户的注意力，并设法将自己定位在家庭中最中心和最明显的地方: 客厅。因此，通过新产品，我们在客户的房子里获得了空间。 结果 Clerity 的 Light-Fi 在其发布活动中获得了超过 30.000 美元的新闻自由和超过 250.000 人，通过 www.light-fi.net 增加了 36% 的流量和互动 概要 厄瓜多尔最大的互联网提供商 Celerity 需要创造和增加其品牌价值和客户体验。这就是我们看到这个值可以从同一个互联网服务中产生的地方。事实: 家里的最佳 WIFI 信号取决于路由器的位置，理想情况下，在路由器的中心和 2米的高度, 为了避免任何对信号的物理干扰。尽管如此，大多数用户并没有将路由器放在正确的位置，因为这些路由器在美学或功能上都没有被设计成处于该位置。我们的目标是提供设计和技术的解决方案/响应，从创造新产品到为客户提供最佳服务，加强参与和提高意识。

        Light-Fi

        案例简介：Relevancy Is relevant because it comply with our objetives in areas like marketing, businesses and communications, and also this idea entered in our clients’ home in a natural way, winning a special and permanent place in theirs lives. We did not a campaign, we developed a new product that put us in contact with our clients everyday, using as vehicle the most important value that we have as an internet provider company: Our service. Execution Light-Fi was developed in a period of 6 months from the idea and its first sketches, to the final product. During this time, the idea and the product passed through tests of design, form, connectivity, materiality, colors, etc., led by specialists among which were: industrial designers, computer technicians, artisans and engineers. In addition, an online platform was developed: www.light-fi.net. A site where our customers could find all the information about Light-Fi: what it is, why it was created, technical specifications, colors and how to have one. Strategy The strategy in this case was to reach all our clients through a recruitment and loyalty campaign rewarding Celerity's best customers with a solution of innovation and revolutionary natural design in Ecuador, which complies with the three key objectives for the brand: Service, generate a different experience with a product never seen before and physically place us with Light-Fi in the most central place of the home: the point at wich any brand would like to be. CampaignDescription For all that, we designed and created Light-Fi by Celerity. The first ceiling lamp (the place technically ideal for the signal) and router in one. An object that mixes innovation and design created to be located in the perfect position for optimal operation of the WIFI signal, which also does not interfere with the look of the home, but instead adapts from aesthetic and natural to the spaces . With this idea in addition to improving the service of our subscribers, we managed to capture the attention of new customers and managed to position ourselves in the most central and visible point of the home: the living room. Thus through a new product we gain a space in the house of our customers. Outcome Light-Fi by Celerity in its launch campaign achieved over USD $30.000 in Free Press and more than 250.000 people in reach, increasing by 36% of traffic and interactions through www.light-fi.net Synopsis Celerity, the largest internet provider in Ecuador, needed to generate and increase its brand value and customer experience. This is where we saw that this value could be generated from the same internet service. The fact: An optimal WIFI signal inside the home depends on the location of the router, ideally in the center of the router and at 2 meters in height, in order to avoid any physical interference with the signal. Despite this, most users do not put their router in the right place, because these are not designed either aesthetically or functionally to be in that position. Our goal was to provide a solution / response of design and technology, from the creation of a new product to deliver the best service to our customers, to strengthen engagement and generate awareness.

        光-Fi

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        Light-Fi

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        广告公司： 葛瑞 (智利 圣地亚哥) 制作公司： 葛瑞

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