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4For 所有游戏
案例简介：必胜客推出了 4 个福尔，4 个迷你披萨，创造了第一个可食用的披萨游戏。在餐馆里，顾客会收到一张带披萨的旋转卡和刮刮卡，对于送货来说，好吃的东西会和披萨一起送到。目的是轮流旋转，决定接下来吃哪个方块，并找出刮刮卡上的哪个方块显示了一个有趣的挑战、一个失败或一个真正的全尺寸家庭游戏。 上下文 所有销售的产品中有 14% 是 4 福尔的，这是如此成功的股票在 4 福尔比萨中跑得很低。通过将 400 家餐馆与创意创意和奖金基金的 MB 游戏联系起来，该活动能够延长 400,000 英镑的预算，并显示出良好的性价比。它将与产品的互动提升到了一个新的有趣和吸引人的水平，并鼓励每个人为自己争取一个广场。
4For 所有游戏
案例简介：By introducing 4forAll, 4 mini pizzas in one, Pizza Hut created the first edible pizza game. In restaurants customers were served a spinner and scratch card with their pizza and for deliveries the goodies arrived with the pizza. The aim was to take turns spinning to decide which square to eat next, and to find out which square on the scratch card revealed a fun challenge, a forfeit or a real full sized family game. Context 14% of all products sold were 4forAll and it was so successful stocks ran low of the 4forAll pizza. By linking the 400 restaurants with MB Games for the creative idea and prize fund, the campaign was able to stretch its budget of £400,000 and show good value for money. It took interaction with the product to a new fun and engaging level and encouraged everyone to take a square for themselves.
4For All Game
案例简介：必胜客推出了 4 个福尔，4 个迷你披萨，创造了第一个可食用的披萨游戏。在餐馆里，顾客会收到一张带披萨的旋转卡和刮刮卡，对于送货来说，好吃的东西会和披萨一起送到。目的是轮流旋转，决定接下来吃哪个方块，并找出刮刮卡上的哪个方块显示了一个有趣的挑战、一个失败或一个真正的全尺寸家庭游戏。 上下文 所有销售的产品中有 14% 是 4 福尔的，这是如此成功的股票在 4 福尔比萨中跑得很低。通过将 400 家餐馆与创意创意和奖金基金的 MB 游戏联系起来，该活动能够延长 400,000 英镑的预算，并显示出良好的性价比。它将与产品的互动提升到了一个新的有趣和吸引人的水平，并鼓励每个人为自己争取一个广场。
4For All Game
案例简介：By introducing 4forAll, 4 mini pizzas in one, Pizza Hut created the first edible pizza game. In restaurants customers were served a spinner and scratch card with their pizza and for deliveries the goodies arrived with the pizza. The aim was to take turns spinning to decide which square to eat next, and to find out which square on the scratch card revealed a fun challenge, a forfeit or a real full sized family game. Context 14% of all products sold were 4forAll and it was so successful stocks ran low of the 4forAll pizza. By linking the 400 restaurants with MB Games for the creative idea and prize fund, the campaign was able to stretch its budget of £400,000 and show good value for money. It took interaction with the product to a new fun and engaging level and encouraged everyone to take a square for themselves.
4For 所有游戏
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4For All Game
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基本信息
- 广告战役： #必胜客-推广与活动-08d2#
- 广告品牌： 必胜客
- 发布日期： 2000
- 行业领域： 餐饮/饮食 , 餐饮连锁 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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