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口哨宠物追踪器: 旧金山BBDO发现狗
案例简介:
口哨宠物追踪器: 旧金山BBDO发现狗
案例简介:
Whistle pet tracker: Spot the Dog by BBDO San Francisco
案例简介:
Whistle pet tracker: Spot the Dog by BBDO San Francisco
案例简介:
口哨宠物追踪器: 旧金山BBDO发现狗
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Whistle pet tracker: Spot the Dog by BBDO San Francisco
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Whistle, the makers of the leading GPS pet trackers, teamed up with renowned muralist and creative lead from Bob’s Burgers, Sirron Norris, to bring a new mural to the heart of San Francisco’s famous Mission district. The “Spot the Dog” mural may seem like a quirky “Where’s Waldo” on the surface, but as with any creative work worth its paint, there is a great story behind how it came to life this summer. Whistle and Norris teamed up to both raise awareness of the issue of lost pets, and use the mural to raise $10,000 for San Francisco-based Family Dog Rescue. The mural can be found on the side of the locally-owned bookstore, Dog Eared Books.Passersby are invited to spot a lost hidden dog in the cityscape mural, and then post a picture of the mural or share the film on social media, tagged with #spotthedog. For every photo of the mural shared on Instagram and every share of the film on Facebook, Whistle will donate $1 to Family Dog Rescue, a shelter that works to create families with every adoption.CreditsAgency: BBDO San FranciscoClient: WhistleCampaign: “Spot the Dog”David Lubars, Chief Creative Officer, BBDO WorldwideMatt Miller, Chief Creative Officer, BBDO San FranciscoAdam Balogh, Associate Creative DirectorKimberly Fredkin, Group Account DirectorDanny Peters, Account SupervisorMarissa Osowsky, Account SupervisorJacqueline Djanikian, Business Affairs DirectorLaura Johnson, Integrated ProducerMeredith Krull, Group Strategy DirectorHeidi Keel, Strategy DirectorNeil Slotterback, Sr. StrategistClient: WhistleHeather Wajer, Chief Marketing OfficerChalley Newman, Director of Growth MarketingKatie Wootten, Senior Marketing ManagerAnh Dinh, Art DirectorProduction Company: FlareLauren Keegan, Director of PhotographyDana Ross, Executive ProducerDalan McNabola, Editor Mural ArtSirron Norris, Mural Artist
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