As Period gears up for the first-ever National Period Day on 19 October, the organization has shared a new public service announcement on its social channels.Created by BBDO San Francisco and sponsored by Seventh Generation, this PSA highlights the glaring insight that if faces were bleeding, someone would do something. Featuring Stephanie Shepherd, Madame Gandhi, Krewella and more, what starts as a familiar PSA with people speaking passionately to the camera soon takes a sobering turn when these familiar faces start bleeding. It was created with the appreciation that, as humans, we are hard-wired to respond dramatically to blood. But when that blood is hidden, it’s too easy to ignore. Not having tampons and pads means not being able to go to school or work. A menstruator's time of the month should not mean time away from the education or wages they need. CreditsCreative Agency: BBDO, San Francisco Chief Executive Officer, San Francisco: Jim LesserChief Creative Officer, San Francisco: Matt MillerCreative Director / Copywriter: Kate CatalinacCreative Director / Art Director: Corinne GoodeExecutive Producer: Louise DohertyInteractive Producer: Leslie SederBusiness Affairs Manager: Nihad PeavlerSVP, Group Account Director: Kim FredkinAccount Supervisor: Kimberly BodkerContent Creator: Bentley RawleEditor: Dalan McNabolaDirector: Free the BidDirector: Pam Thomas DP: Free the BidDirector of Photography: Tami ReikerProduction Company: Community FilmsExecutive Producer: Lizzie SchwartzExecutive Producer: Carl Swan Line Producer: Tony Cantale Makeup & CostumeKey Makeup: Brenna Bash Key Costumer: Julie Vogel Music & Composing: Alibi Music VP Strategic Initiatives and Composer: Kent Carter Executive Producer: Jonathan ParksSound Mix & Edit: One Union Recording President/Owner: John McGleenanSenior Engineer: Joaby Deal Senior Engineer: Matt WoodExecutive Producer: Jaylen Block-SmithColor: Company 3Vice President: Ashley McKim Senior Producer: Matt Moran Colorist: Jill Bogdanowicz VFX: Method StudiosVFX Artist: Matt Welch VFX Producer: Heather SaundersPERIODFounder & Executive Director: Nadya Okamoto Enfranchisement Productions: Brad Jenkins