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一杯看到生命总是半满。
案例简介:在这个头条新闻宣布我们陷入危机的国家,分析师说这不会是一个好年景,人们在街上说事情不对, DDB 哥伦比亚公司和 Cristar 公司决定制作一系列眼镜,以恢复哥伦比亚人的希望。六件艺术作品,通过一些经历过非常困难时期的人的故事,邀请他们看到生活中积极的一面,多亏了他的乐观主义,他们成功地克服了这些困难,并取得了最好的成绩他们。但它并没有以一个集合结束,这个想法是所有哥伦比亚人通过一个网站讲述他们自己的故事, 成为即将到来的眼镜生产的一部分,并将哥伦比亚变成一个把生活视为玻璃的国家,半满。
一杯看到生命总是半满。
案例简介:At this time the country where the headlines announce that we are in crisis, analysts say it will not be a good year and people say in the streets that things are not right, DDB Colombia and Cristar decided to create a collection of glasses to restore hope to Colombians. Six pieces of art that invites to see the positive side of life through the stories of some people who have lived through very difficult times and thanks to his optimism have managed to overcome them and make the best of them. But it does not end in a collection, the idea is that all Colombians tell their own story through a website, to be part of the upcoming production of glasses and turn Colombia into the country that sees life as a glass, half full.
A glass to see life always half full.
案例简介:在这个头条新闻宣布我们陷入危机的国家,分析师说这不会是一个好年景,人们在街上说事情不对, DDB 哥伦比亚公司和 Cristar 公司决定制作一系列眼镜,以恢复哥伦比亚人的希望。六件艺术作品,通过一些经历过非常困难时期的人的故事,邀请他们看到生活中积极的一面,多亏了他的乐观主义,他们成功地克服了这些困难,并取得了最好的成绩他们。但它并没有以一个集合结束,这个想法是所有哥伦比亚人通过一个网站讲述他们自己的故事, 成为即将到来的眼镜生产的一部分,并将哥伦比亚变成一个把生活视为玻璃的国家,半满。
A glass to see life always half full.
案例简介:At this time the country where the headlines announce that we are in crisis, analysts say it will not be a good year and people say in the streets that things are not right, DDB Colombia and Cristar decided to create a collection of glasses to restore hope to Colombians. Six pieces of art that invites to see the positive side of life through the stories of some people who have lived through very difficult times and thanks to his optimism have managed to overcome them and make the best of them. But it does not end in a collection, the idea is that all Colombians tell their own story through a website, to be part of the upcoming production of glasses and turn Colombia into the country that sees life as a glass, half full.
一杯看到生命总是半满。
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A glass to see life always half full.
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