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大众汽车公司招聘: 玻璃-半满，人，当一切都说了，做了，最后，击中了
案例简介：
大众汽车公司招聘: 玻璃-半满，人，当一切都说了，做了，最后，击中了
案例简介：
Volkswagen Corporate Recruitment: Glass-half-full, People person, When all has been said and done, At the end of the day, Hit th
案例简介：
Volkswagen Corporate Recruitment: Glass-half-full, People person, When all has been said and done, At the end of the day, Hit th
案例简介：
大众汽车公司招聘: 玻璃-半满，人，当一切都说了，做了，最后，击中了
暂无简介
Volkswagen Corporate Recruitment: Glass-half-full, People person, When all has been said and done, At the end of the day, Hit th
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案例详情
Free-thinkers wanted. vw.co.za/careers Volkswagen wanted a print campaign to recruit new employees. We figured candidates should be able to think for themselves, so our campaign attacked the thousands of Powerpoint-loving, chino-wearing corporate drones who sound like they know what they’re talking about in interviews, but whose every sentence is filled with meaningless drivel. And our attack wasn’t just verbal. The visual style too was a deliberate, tongue-in-cheek reference to the sort of cheesy Powerpoint slides beloved by these corporate sheep.
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