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切边-茄子
案例简介：受厨师的启发，并模仿他们的工作，我们的想法清楚地展示了 TRAMONTINA 刀的锋利精密切割能力，这是 Tramontina 品牌独特的与众不同的品质。 我们设计了一种特殊的机制来实现这个想法，它在所有的交流中得到实现。这个想法吸引了参观陈列室的顾客，因为它给人一种蔬菜被整齐切割的错觉，并且在与杂志上的交流片段互动时，同样产生了很高的顾客参与度。 我们使用特殊的纸张材料，可以很容易地形成这种独特的效果。
切边-茄子
案例简介：Inspired by the chefs, and mimicking their work, our idea clearly demonstrated the prowess of the TRAMONTINA knives for sharp precision cutting, which are the unique differentiating qualities of the Tramontina brand. We devised a special mechanism to bring the idea to life, which was implemented across all the pieces of communication. The idea intrigued customers visiting the showroom as it gave the illusion of the vegetables being neatly cut, and equally generated high customer engagement when interacting with the communication piece in magazines. We used special paper material that could be easily shaped to produce this unique effect.
Cutting edge - Eggplant
案例简介：受厨师的启发，并模仿他们的工作，我们的想法清楚地展示了 TRAMONTINA 刀的锋利精密切割能力，这是 Tramontina 品牌独特的与众不同的品质。 我们设计了一种特殊的机制来实现这个想法，它在所有的交流中得到实现。这个想法吸引了参观陈列室的顾客，因为它给人一种蔬菜被整齐切割的错觉，并且在与杂志上的交流片段互动时，同样产生了很高的顾客参与度。 我们使用特殊的纸张材料，可以很容易地形成这种独特的效果。
Cutting edge - Eggplant
案例简介：Inspired by the chefs, and mimicking their work, our idea clearly demonstrated the prowess of the TRAMONTINA knives for sharp precision cutting, which are the unique differentiating qualities of the Tramontina brand. We devised a special mechanism to bring the idea to life, which was implemented across all the pieces of communication. The idea intrigued customers visiting the showroom as it gave the illusion of the vegetables being neatly cut, and equally generated high customer engagement when interacting with the communication piece in magazines. We used special paper material that could be easily shaped to produce this unique effect.
切边-茄子
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Cutting edge - Eggplant
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