本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
善待动物组织: 新加坡穆伦洛的猎人避孕套
案例简介:
善待动物组织: 新加坡穆伦洛的猎人避孕套
案例简介:
Peta: Huntsman Condoms by MullenLowe Singapore
案例简介:
Peta: Huntsman Condoms by MullenLowe Singapore
案例简介:
善待动物组织: 新加坡穆伦洛的猎人避孕套
暂无简介
Peta: Huntsman Condoms by MullenLowe Singapore
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
With widespread reports of animal slaying in the past year with news such as the killing of Cecil the lion, PETA wanted to take action against the sport of recreational hunting. One key insight provided the campaign inspiration: the tradition of recreational hunting is often passed from parent to offspring, and by breaking that chain, the popularity of the sport would decrease.To convey this insight in communications, MullenLowe Singapore and PETA developed a new condom brand to stop the reproduction of huntsmen through contraception, with the ‘HUNTSMAN’ condom. The condoms were marketed as a true product, with a full campaign including online commercials, a social media presence and in print, all without any mention of PETA or PETA branding. Samples were mailed to opinion makers in the hunting community, notorious trophy hunters, specialty trade magazines, blogs, hunting organizations and promoted live at trade shows. HUNTSMAN’s branding is macho and outdoorsy, with camouflage packaging – aimed at appealing to recreational hunting enthusiasts.CreditsClient: PETA - Ingrid Newkirk, Ashley Fruno.Agency: MullenLowe SingaporeExecutive Creative Director: Erick RosaArt Directors: Fabio Santos, Martin CoppolaCopy: Guy LewisProduction: Jonathan GerardAccount team: Gonzalo Olivera, Fan Yang, Cara FongEditor: Adam SnyderIllustrator: Natasha HellegouarchAnimation: EmoxisSound design: NeonWeb design: Leandro Reis
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息