Huntsman Condoms

猎人避孕套-善待动物组织恶作剧猎人

案例简介：战略让猎人的祈求可信，善待动物组织效仿人气狩猎品牌发展的品牌、包装、设计、媒体渠道分销的猎人。他们还与狩猎的影响力并得到反馈，洪博培的地道。活动描述善待动物组织开发了一个品牌避孕套的猎人。他们有其不可告人的目的，鼓励在猎人停止复制和突出的狩猎是代代相传下去。他们悄悄地和成功地销售猎人世界各地用数字引、综合运动，这是非常有针对性的为了省钱客户简报或目标该预算是月万元善待动物组织的需要，利用战术，以达到所需的全球影响。5400 万美元是用于制造和生产的避孕套。1900 万美元用于邮寄的避孕套的影响力，全球范围内狩猎社会名流和大型企业。1300 万美元是用于生产的洪博培的在线视频推广避孕套。1550 万元用于招聘促销员和剧组人员暗中参加猎人狩猎活动和发放避孕套。最后 80 美元和 100 美元，用于购买域名 Huntsmancondoms.net 和创建 web 条幅。执行他们创造了一个高度集成的、有针对性的活动，然后进行有针对性的恶作剧。首先，他们创造了一片，网页横幅，和一个网站来了解对周围的洪博培的避孕套。除了他们的种子产品具有社会影响力的猎人狩猎社会并寄出数以百计的避孕套，著名的猎人和有影响力的人包括沃尔特 · 帕尔默和唐纳德 · 特朗普的儿子。最后他们溜进了世界最大的狩猎博览会-伟大的美国户外展示给数以百计的，毫无防备的猎人。结果恶作剧的启示 2016年4月14日上产生了巨大的全球新闻报道。在短短的十几天就达到 210万人通过社交媒体产生的 PR-所有的总共 3,088,434 亿美元的竞选费用只月万元。更重要的是它向世界提供了机会来模拟休闲猎人，把这种令人憎恶的行为问题在公众的视线, 并产生成千上万的有意义的对话，对如何遏止狩猎而共享的重要而忽略了现实: 狩猎，像所有的坏习惯,传代代相传。相关性针对谋杀猎人西索的狮子动物委员会想直接影响到调皮地责备。它们的预算只月万元而需要的东西,将具有全球影响，而且会影响到关键人打猎。他们也这样做的必要偷偷摸摸地善待动物组织以来被忽视和不信任的狩猎社区。概要被谋杀的丝丝的狮子的猎人 Walter 's-世界很生气休闲猎人。善待动物组织想策划一场传播一些愤怒的手势和嘲笑的狩猎。作为一个非赢利组织，他们的战术与投入的资金。

猎人避孕套-善待动物组织恶作剧猎人

案例简介：Strategy To make Huntsman as believable as possible PETA seeked to emulate popular hunting brands when developing the branding, packaging, design and media channels to distribute Huntsman. They also developed relationships with hunting influencers and got their feedback to make Huntsman as authentic as possible. Campaign Description PETA developed a brand of condoms called Huntsman. They had a hidden agenda – to encourage hunters to stop reproducing and highlight that hunting is passed on from generation to generation. They secretly and successfully marketed Huntsman across the world with a digitally lead, integrated campaign, which was extremely targeted in order to save money Client Brief Or Objective The budget was 10K USD which PETA needed to utilise tactically in order to achieve the needed global impact. 5400K USD was used for the manufacturing and production of the condoms. 1900K USD was used to mail the condoms to influencers, celebrities and major businesses within the global hunting community. 1300k USD was used on the production of the online video promoting Huntsman Condoms. 1550k USD was used to hire promoters and a film crew to covertly attend hunting events and hand out Huntsman Condoms. Finally 80USD AND 100USD were used to buy the domain name Huntsmancondoms.net and to create web-banners respectively. Execution They created a highly integrated, targeted campaign that was followed by a targeted prank. First they created a film, web banners, and a website to generate awareness around Huntsman Condoms. In addition they seeded the product with social influencers within the hunting community and mailed out hundreds of Huntsman condoms to famous hunters and influencers including Walter Palmer and Donald Trump’s sons. Finally – they snuck into the world’s biggest hunting expo – The Great American Outdoor show and handed hundreds out to unsuspecting hunters. Outcome The prank was revealed on the 14th of April 2016 and generated massive global press coverage. In just ten days it reached 2.1 million people through social media and generated 3,088,434 USD worth of PR- all for a total campaign cost of only 10K USD. More importantly it gave the world the chance to mock recreational hunters, kept the issue of such an abhorrent activity in the public eye, and generated thousands and thousands of meaningful conversations about how to stop the spread of hunting while sharing an important but overlooked reality: hunting, like all bad habits, is passed on from generation to generation. Relevancy In response to the murder of Cecil The Lion PETA wanted to directly influence hunters by playfully reprimanding them.They had a budget of only 10K USD but needed something that would have a global influence and would affect key people within the hunting community.They also needed to do so covertly since PETA is largely ignored and distrusted by the hunting community. Synopsis After the murder of Cecil the Lion by hunter Walter Palmer – the world was very angry with recreational hunters. PETA wanted to orchestrate a gesture that would diffuse some anger and make fun of the hunting community. As a non-profit organization they have to be tactical with money spent.