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案例简介：创意执行: Akanksha 的孩子们为印度最大的名人举办了宣传活动。 例如，对于印度最畅销的作家来说，他们在各种书店推销他的书。 接下来，我们向各自的名人发送了一段这些活动的视频，其中包含孩子们厚颜无耻的信息 -- “既然我们已经为你传播了一条信息，你能不能为我们传播一条信息，告诉你所有的粉丝我们学校需要老师？" 几乎所有的名人都做出了回应，并获得了上述结果。 -几乎所有的名人都回应了 -超过 1800万人 -免费覆盖价值近 100万美元 -Akanksha 网站的流量增加了 4 倍 -教师申请上升 2.5 倍 -这是 Akanksha 品牌首次以这种方式与顶级名人和影响者建立联系。这种破冰的方式有望在未来与他们建立更多这样的联系。 非政府组织 Akanksha 为 5,000 多名贫困儿童提供免费教育。 他们需要老师，但没有钱做广告。 目标是提高对教师需求的认识。 Akanksha 的招聘活动是针对受过教育和向上流动的人。 因为他们可能在社交媒体上，我们决定在那里接近他们。 洞察力 -- 当孩子们为你做了一些可爱的事情，并要求一件小事作为回报时，你能对他们说 “不” 吗？ “信息 barter” 汇集了 Akanksha 的孩子、印度最大的名人和数百万粉丝。 孩子们为名人传播促销信息，并要求他们为他们传播一条作为回报。 几乎所有的名人都回应并向他们的粉丝传播 Akanksha 需要老师的信息。通过这样做，他们免费成为 Akanksha 的品牌大使。
信息交换
案例简介：Creative Execution: Akanksha's kids conducted promotional activities for India's biggest celebrities. For example, for India's best selling author, they promoted his books at various bookstores. Next we sent a video of these activities to the respective celebrities with a cheeky message from the kids - "Now that we have a spread a message for you, can you please spread a message for us and tell all your fans that our school needs teachers?" Almost all the celebrities responded and the above results were obtained. - Almost all the celebrities responded - Over 18 million people were reached - Coverage worth almost 1 Million USD at no cost - Traffic to Akanksha's website went up 4 times - Teacher applications went up 2.5 times - This is was Brand Akanksha's first ever association with top celebrities and influencers in this manner. This breaking of ice holds a promise for more such associations with them in future. Akanksha, an NGO, provides free education to over 5,000 underprivileged kids. They needed teachers but didn't have money for advertising. The objective was to increase awareness about their need for teachers. Akanksha's recruitment drive is aimed at people who are educated and upwardly mobile. Since they are likely to be on social media, we decided to approach them there. Insight - Can you say 'NO' to kids when they do something cute for you and ask for a small thing in return? 'Message Barter' brought together Akanksha's kids, India's biggest celebrities and millions of their fans. The kids spread promotional messages for celebrities and asked them to spread one for them in return. Almost all the celebrities responded and spread the message that Akanksha needs teachers, to all their fans. And in doing so, they turned into Akanksha's brand ambassadors, for free.
MESSAGE BARTER
案例简介：创意执行: Akanksha 的孩子们为印度最大的名人举办了宣传活动。 例如，对于印度最畅销的作家来说，他们在各种书店推销他的书。 接下来，我们向各自的名人发送了一段这些活动的视频，其中包含孩子们厚颜无耻的信息 -- “既然我们已经为你传播了一条信息，你能不能为我们传播一条信息，告诉你所有的粉丝我们学校需要老师？" 几乎所有的名人都做出了回应，并获得了上述结果。 -几乎所有的名人都回应了 -超过 1800万人 -免费覆盖价值近 100万美元 -Akanksha 网站的流量增加了 4 倍 -教师申请上升 2.5 倍 -这是 Akanksha 品牌首次以这种方式与顶级名人和影响者建立联系。这种破冰的方式有望在未来与他们建立更多这样的联系。 非政府组织 Akanksha 为 5,000 多名贫困儿童提供免费教育。 他们需要老师，但没有钱做广告。 目标是提高对教师需求的认识。 Akanksha 的招聘活动是针对受过教育和向上流动的人。 因为他们可能在社交媒体上，我们决定在那里接近他们。 洞察力 -- 当孩子们为你做了一些可爱的事情，并要求一件小事作为回报时，你能对他们说 “不” 吗？ “信息 barter” 汇集了 Akanksha 的孩子、印度最大的名人和数百万粉丝。 孩子们为名人传播促销信息，并要求他们为他们传播一条作为回报。 几乎所有的名人都回应并向他们的粉丝传播 Akanksha 需要老师的信息。通过这样做，他们免费成为 Akanksha 的品牌大使。
MESSAGE BARTER
案例简介：Creative Execution: Akanksha's kids conducted promotional activities for India's biggest celebrities. For example, for India's best selling author, they promoted his books at various bookstores. Next we sent a video of these activities to the respective celebrities with a cheeky message from the kids - "Now that we have a spread a message for you, can you please spread a message for us and tell all your fans that our school needs teachers?" Almost all the celebrities responded and the above results were obtained. - Almost all the celebrities responded - Over 18 million people were reached - Coverage worth almost 1 Million USD at no cost - Traffic to Akanksha's website went up 4 times - Teacher applications went up 2.5 times - This is was Brand Akanksha's first ever association with top celebrities and influencers in this manner. This breaking of ice holds a promise for more such associations with them in future. Akanksha, an NGO, provides free education to over 5,000 underprivileged kids. They needed teachers but didn't have money for advertising. The objective was to increase awareness about their need for teachers. Akanksha's recruitment drive is aimed at people who are educated and upwardly mobile. Since they are likely to be on social media, we decided to approach them there. Insight - Can you say 'NO' to kids when they do something cute for you and ask for a small thing in return? 'Message Barter' brought together Akanksha's kids, India's biggest celebrities and millions of their fans. The kids spread promotional messages for celebrities and asked them to spread one for them in return. Almost all the celebrities responded and spread the message that Akanksha needs teachers, to all their fans. And in doing so, they turned into Akanksha's brand ambassadors, for free.
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MESSAGE BARTER
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