本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
复仇
案例简介：受CNN创意营销公司的欢迎，合作推广HLN原创系列 “复仇” 第三季和第四季，2C创意 (“2C”) 给了该活动一种电影般的感觉，选择接近发射促销更像主要的标题在风格和节奏和传递元素，通过对比增强一种危险的感觉。“复仇” 是一个HLN原创系列，关于复仇、背叛和谋杀。每个赛季都遵循10个真人真事的谜团，经历了导致逮捕、判决和正义的曲折。“复仇-杀手兄弟” 于1月5日周日首映，这场运动将在今年夏天为第四季 “复仇-杀手家庭” 展开。凭借包括发布点、关键艺术、HLN原创系列开放、剧集和图形工具包在内的竞选元素，2C的概念从我们的工作和家庭生活中获得了熟悉的场景和物品，并为它们注入了真正的犯罪扭曲。这些场景很简单 -- 一张桌子、一间休息室、一间厨房、一间客厅 -- 但每个场景都被谋杀玷污了，所以既熟悉又令人震惊，又正常又令人不安。为了创建这些完全自定义的场景，2C使用了3D元素和合成的组合。沉重的阴影和移动的黑暗将焦点隔离在犯罪现场，而去饱和的调色板有助于强调每个位置的血迹，体现谋杀的元素。这个故事是用标题来讲述的，因为节目中的真实音频提供了节奏。2C创意总监本 · 弗兰克 (Ben Frank) 解释说: “通过开发一个扭曲的常态的工具包，它变得简单而强大，我们喜欢CNN创意营销团队允许我们使用这些想法。”“正如他们在他们的网站上所说，'创意在营销之前是有原因的，' 这一理念是100% 付诸实践的。”
复仇
案例简介：Enlisted by CNN Creative Marketing to collaborate in promoting seasons three and four of the HLN Original Series “Vengeance,” 2C Creative (“2C”) gave the campaign a cinematic feel, opting to approach the launch promos more like main titles in style and pacing and delivering elements that heighten a sense of danger through contrasts. “Vengeance” is an HLN Original Series about revenge, betrayal and murder. Each season follows 10 true-life mysteries through all of the twists and turns that lead to arrests, verdicts and justice. “Vengeance – Killer Coworkers” premiered Sunday, January 5, and the campaign will evolve for season four – “Vengeance – Killer Families” this summer. With campaign elements that include launch spots, key art, the HLN Original Series open, episodics and graphic toolkits, 2C’s concept takes the familiar scenes and objects from our work and home lives and injects them with a True Crime twist. The scenarios are simple – a desk, a break room, a kitchen, a living room – but each has been tainted with murder so it’s both familiar and shocking, normal and unsettling. To create these completely custom scenarios, 2C used a combination of 3D elements and compositing. Heavy shadows and shifting darkness isolate the focus on the scene of the crime while a desaturated palette helps emphasize the blood stains in each location, embodying the element of murder. The story is told with titles, as authentic audio from the show provides the pacing. “By developing a toolkit of a distorted normal, it becomes powerful in its simplicity, and we love that the CNN Creative Marketing team allowed us to run with these ideas,” explained 2C Creative Director Ben Frank. “As they say on their website, ‘Creative comes before Marketing for a reason,’ and that philosophy is 100 percent put into practice.”
Vengeance
案例简介：受CNN创意营销公司的欢迎，合作推广HLN原创系列 “复仇” 第三季和第四季，2C创意 (“2C”) 给了该活动一种电影般的感觉，选择接近发射促销更像主要的标题在风格和节奏和传递元素，通过对比增强一种危险的感觉。“复仇” 是一个HLN原创系列，关于复仇、背叛和谋杀。每个赛季都遵循10个真人真事的谜团，经历了导致逮捕、判决和正义的曲折。“复仇-杀手兄弟” 于1月5日周日首映，这场运动将在今年夏天为第四季 “复仇-杀手家庭” 展开。凭借包括发布点、关键艺术、HLN原创系列开放、剧集和图形工具包在内的竞选元素，2C的概念从我们的工作和家庭生活中获得了熟悉的场景和物品，并为它们注入了真正的犯罪扭曲。这些场景很简单 -- 一张桌子、一间休息室、一间厨房、一间客厅 -- 但每个场景都被谋杀玷污了，所以既熟悉又令人震惊，又正常又令人不安。为了创建这些完全自定义的场景，2C使用了3D元素和合成的组合。沉重的阴影和移动的黑暗将焦点隔离在犯罪现场，而去饱和的调色板有助于强调每个位置的血迹，体现谋杀的元素。这个故事是用标题来讲述的，因为节目中的真实音频提供了节奏。2C创意总监本 · 弗兰克 (Ben Frank) 解释说: “通过开发一个扭曲的常态的工具包，它变得简单而强大，我们喜欢CNN创意营销团队允许我们使用这些想法。”“正如他们在他们的网站上所说，'创意在营销之前是有原因的，' 这一理念是100% 付诸实践的。”
Vengeance
案例简介：Enlisted by CNN Creative Marketing to collaborate in promoting seasons three and four of the HLN Original Series “Vengeance,” 2C Creative (“2C”) gave the campaign a cinematic feel, opting to approach the launch promos more like main titles in style and pacing and delivering elements that heighten a sense of danger through contrasts. “Vengeance” is an HLN Original Series about revenge, betrayal and murder. Each season follows 10 true-life mysteries through all of the twists and turns that lead to arrests, verdicts and justice. “Vengeance – Killer Coworkers” premiered Sunday, January 5, and the campaign will evolve for season four – “Vengeance – Killer Families” this summer. With campaign elements that include launch spots, key art, the HLN Original Series open, episodics and graphic toolkits, 2C’s concept takes the familiar scenes and objects from our work and home lives and injects them with a True Crime twist. The scenarios are simple – a desk, a break room, a kitchen, a living room – but each has been tainted with murder so it’s both familiar and shocking, normal and unsettling. To create these completely custom scenarios, 2C used a combination of 3D elements and compositing. Heavy shadows and shifting darkness isolate the focus on the scene of the crime while a desaturated palette helps emphasize the blood stains in each location, embodying the element of murder. The story is told with titles, as authentic audio from the show provides the pacing. “By developing a toolkit of a distorted normal, it becomes powerful in its simplicity, and we love that the CNN Creative Marketing team allowed us to run with these ideas,” explained 2C Creative Director Ben Frank. “As they say on their website, ‘Creative comes before Marketing for a reason,’ and that philosophy is 100 percent put into practice.”
复仇
暂无简介
Vengeance
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
