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促销
案例简介：当NBC呼吁你帮助推出受《纽约时报》畅销小说《the Bone Collector》启发的连环杀手的新系列时，你会怎么做？2C Creative (“2C”) 使用该连环杀手的第一人称声音创建了一个自定义的启动地点，这导致了令人不寒而栗的促销活动，该促销活动从他的POV设置了演出前提。2C发现了一种有效的方式，可以通过使用飞行员的关键细节向观众介绍骨骼收集器，这是他写给侦探林肯·韵律的简单明信片。林肯收到这张手写便条的那一刻成为了现场的灵感。正是这个场景使团队思考了该注释中可能写的内容，从而创建了一个完全第一人称的位置，这是NBC欢迎的创意角度。
促销
案例简介：What do you do when NBC calls on you to help launch its new series about a serial killer inspired by the New York Times bestselling novel “The Bone Collector”? 2C Creative (“2C”) created a custom launch spot using the first-person voice of that serial killer, which resulted in a chilling promo that sets up the shows premise from his POV. 2C found an impactful way to introduce viewers to The Bone Collector by using a key detail from the pilot, a simple postcard that he had written to Detective Lincoln Rhyme. It was this one moment of Lincoln receiving this handwritten note that became the inspiration for the spot. It was this scene that got the team thinking about what could have been written in that note, which led to the creation of a fully first-person spot, a creative angle that NBC welcomed.
Promo
案例简介：当NBC呼吁你帮助推出受《纽约时报》畅销小说《the Bone Collector》启发的连环杀手的新系列时，你会怎么做？2C Creative (“2C”) 使用该连环杀手的第一人称声音创建了一个自定义的启动地点，这导致了令人不寒而栗的促销活动，该促销活动从他的POV设置了演出前提。2C发现了一种有效的方式，可以通过使用飞行员的关键细节向观众介绍骨骼收集器，这是他写给侦探林肯·韵律的简单明信片。林肯收到这张手写便条的那一刻成为了现场的灵感。正是这个场景使团队思考了该注释中可能写的内容，从而创建了一个完全第一人称的位置，这是NBC欢迎的创意角度。
Promo
案例简介：What do you do when NBC calls on you to help launch its new series about a serial killer inspired by the New York Times bestselling novel “The Bone Collector”? 2C Creative (“2C”) created a custom launch spot using the first-person voice of that serial killer, which resulted in a chilling promo that sets up the shows premise from his POV. 2C found an impactful way to introduce viewers to The Bone Collector by using a key detail from the pilot, a simple postcard that he had written to Detective Lincoln Rhyme. It was this one moment of Lincoln receiving this handwritten note that became the inspiration for the spot. It was this scene that got the team thinking about what could have been written in that note, which led to the creation of a fully first-person spot, a creative angle that NBC welcomed.
促销
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Promo
暂无简介
基本信息
- 广告品牌： NBC , Lincoln Rhyme: Hunt for the Bone Collector
- 发布日期： 2020-01
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 微电影 , 短视频
- 广告语言： 英语
- 媒介平台： 网络
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