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惠普小时刻
案例简介：EntrySummary 惠普正在寻找独特的、个人的情感方式，利用印刷摄影的力量来加强家庭之间的联系和相互关系。随着家庭动态变得越来越复杂，我们需要能让我们聚在一起并帮助我们更好地联系的东西。考虑到这种情绪，这部坚定不移的诚实电影通过深入研究家庭生活的自然变化和节奏，从细粒度上审视了家庭动态。夏季为家庭关系提供了充足的时间，所以返校是谈论链轮的理想时间。我们试图探索当学校开始时失去夏天的家庭亲密的感觉, 但是有形的照片 -- 现在毫不费力地印在手持链轮上 -- 可以把我们带回一起度过的珍贵时刻。我们的目标是创作一部与世界各地的家庭产生共鸣的电影，无论地点或语言如何。 简要解释 回到学校是谈论链轮的理想时机，链轮是一种专为智能手机设计的袖珍打印机。我们试图探索当学校通过广告中很少描述的关系开始时，失去夏天的家庭亲密感是什么感觉: 父亲和十几岁的女儿之间不断变化的动态。开学的第一天，一位好心的父亲被看到重现了一个珍贵的传统: 和他的女儿合影。今年，爸爸把照片印在链轮上，放在女儿的午餐里。一直以来，人们都看到女儿带着一种新发现的古怪的青少年表情和对父亲的普遍蔑视。当她在饭盒里看到这张照片时，她很快就把它藏了起来。最后，爸爸惊喜地发现，他的女儿偷偷用无数第一天的学校链轮照片装饰了她双层床的下面。
惠普小时刻
案例简介：EntrySummary HP was looking for unique, personal ways of emotionally using the power of printed photography to enhance families’ connections and their relationships with one another. As family dynamics are becoming more complicated, we need things that bring us together and help us better relate. With that sentiment in mind, this unflinchingly honest film looks at family dynamics on a granular level by delving into the natural changes and rhythms of family life. The summer months offer ample time for family bonding, so back-to-school was the ideal time to talk about Sprocket. We sought to explore how it can feel to lose the familial closeness of summer when school begins, but tangible photographs––now effortlessly printed on a handheld Sprocket––can transport us back to treasured moments spent together. We aimed to create a film that resonated with families across the world regardless of location or language. BriefExplanation Back-to-school was the ideal time to talk about Sprocket, a pocket-sized printer designed for smartphones. We sought to explore how it can feel to lose the familial closeness of summer when school begins through a relationship rarely depicted in advertising: the changing dynamic between a father and his teenage daughter. As the first day of school arrives, a well-meaning father is seen recreating a cherished tradition: taking a photo with his daughter. This year, dad prints the photo on a Sprocket and packs it in his daughter’s lunch. All the while, the daughter is seen with a new-found surly teenage expression and general dismissiveness of dad. When she sees the photo in her lunchbox, she quickly hides it from her friends. In the end, dad is pleasantly surprised to find that his daughter has secretly decorated the underside of her bunk bed with countless first-day of school Sprocket photos.
HP Little Moments
案例简介：EntrySummary 惠普正在寻找独特的、个人的情感方式，利用印刷摄影的力量来加强家庭之间的联系和相互关系。随着家庭动态变得越来越复杂，我们需要能让我们聚在一起并帮助我们更好地联系的东西。考虑到这种情绪，这部坚定不移的诚实电影通过深入研究家庭生活的自然变化和节奏，从细粒度上审视了家庭动态。夏季为家庭关系提供了充足的时间，所以返校是谈论链轮的理想时间。我们试图探索当学校开始时失去夏天的家庭亲密的感觉, 但是有形的照片 -- 现在毫不费力地印在手持链轮上 -- 可以把我们带回一起度过的珍贵时刻。我们的目标是创作一部与世界各地的家庭产生共鸣的电影，无论地点或语言如何。 简要解释 回到学校是谈论链轮的理想时机，链轮是一种专为智能手机设计的袖珍打印机。我们试图探索当学校通过广告中很少描述的关系开始时，失去夏天的家庭亲密感是什么感觉: 父亲和十几岁的女儿之间不断变化的动态。开学的第一天，一位好心的父亲被看到重现了一个珍贵的传统: 和他的女儿合影。今年，爸爸把照片印在链轮上，放在女儿的午餐里。一直以来，人们都看到女儿带着一种新发现的古怪的青少年表情和对父亲的普遍蔑视。当她在饭盒里看到这张照片时，她很快就把它藏了起来。最后，爸爸惊喜地发现，他的女儿偷偷用无数第一天的学校链轮照片装饰了她双层床的下面。
HP Little Moments
案例简介：EntrySummary HP was looking for unique, personal ways of emotionally using the power of printed photography to enhance families’ connections and their relationships with one another. As family dynamics are becoming more complicated, we need things that bring us together and help us better relate. With that sentiment in mind, this unflinchingly honest film looks at family dynamics on a granular level by delving into the natural changes and rhythms of family life. The summer months offer ample time for family bonding, so back-to-school was the ideal time to talk about Sprocket. We sought to explore how it can feel to lose the familial closeness of summer when school begins, but tangible photographs––now effortlessly printed on a handheld Sprocket––can transport us back to treasured moments spent together. We aimed to create a film that resonated with families across the world regardless of location or language. BriefExplanation Back-to-school was the ideal time to talk about Sprocket, a pocket-sized printer designed for smartphones. We sought to explore how it can feel to lose the familial closeness of summer when school begins through a relationship rarely depicted in advertising: the changing dynamic between a father and his teenage daughter. As the first day of school arrives, a well-meaning father is seen recreating a cherished tradition: taking a photo with his daughter. This year, dad prints the photo on a Sprocket and packs it in his daughter’s lunch. All the while, the daughter is seen with a new-found surly teenage expression and general dismissiveness of dad. When she sees the photo in her lunchbox, she quickly hides it from her friends. In the end, dad is pleasantly surprised to find that his daughter has secretly decorated the underside of her bunk bed with countless first-day of school Sprocket photos.
惠普小时刻
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HP Little Moments
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