THE WOLF: The Hunt Continues|短视频|广告营销案例【ADGuider广告指南】

狼: 狩猎仍在继续

案例简介：EntrySummary 网络安全正在影响世界各地的企业工作和运营方式。每到新的一周，都会有关于各种规模的企业陷入困境的最新故事。我们知道我们是在数据泄露严重的环境下制作这个系列电影的 -- 所以我们知道我们必须真实地描述这些问题。虽然经理和关键的采购决策者继续低估无保护打印机的风险，但我们必须以新的方式向他们提供信息，以吸引他们的注意力和他们消费内容的地方。我们战略性地将金球奖获奖演员克里斯蒂安 · 斯莱特作为该系列的对手，跟随他在《先生》中的角色机器人 ”，一个电视节目，因其对全球网络安全问题的真实描述而获奖。他是真正的黑暗角色的正确选择，他开始扮演这个角色。简要解释在一个 B2B 网络安全领域，我们经常被枯燥的信息传递和执行统治，通过让我们的观众沉浸在一个虚构的、发自内心的世界中，我们接触了不断增长的惠普企业对企业打印机部门。为了更好地理解大公司是如何通过无保护的打印机被打倒的，我们创作了有趣而现实的情节数字电影系列《狼》。 “我们戏剧化了这些漏洞的危险，帮助观众理解这些现实生活中的网络威胁可能是他们企业消亡的原因。随着我们的第二期《狩猎继续》，我们继续了第一季电影宇宙的势头，提高了遥远地点、游艇和更雄心勃勃的故事情节的赌注。演员克里斯蒂安 · 斯莱特饰演 “狼”，一家医疗保健公司的专有信息通过未受保护的打印机获得，最终他将其秘密暴露给整个世界。在第二季中，我们提醒观众，如果他们不认真对待他们的设备安全，其他人可能会。

狼: 狩猎仍在继续

案例简介：EntrySummary Cybersecurity is affecting how businesses around the world work and operate. Every new week brings the latest story of a debilitating hack on businesses of all sizes. We knew we were making this film series in a climate of intense data breaches––and so we knew we had to portray these problems authentically. While managers and key purchase decision-makers continued to underestimate the risks of an unprotected printer, we had to provide our message to them in new ways that would catch their attention and where they consume content. We strategically cast Golden Globe Award-winning actor Christian Slater as the series’ antagonist, following his role in “Mr. Robot,” a TV program awarded for its realistic portrayal of global cybersecurity issues. He was the right choice for the authentic yet dark character he’s come to be known to play. BriefExplanation In a B2B cybersecurity space often ruled by dry messaging and executions, we approached growing HP’s business-to-business printer division by immersing our audience in a fictional, visceral world. To better understand how major companies can be brought down through unprotected printers, we created the entertaining yet realistic episodic digital film series, “The Wolf.” Dramatizing the dangers of these vulnerabilities, we helped audiences understand that these real-life cyber threats could be responsible for their businesses’ demise. With our second installment “The Hunt Continues,” we continued the momentum from season one’s cinematic universe, raising the stakes with faraway locations, yachts, and a more ambitious storyline. With actor Christian Slater as “The Wolf,” proprietary information from a healthcare company is harnessed through unprotected printers––culminating with him exposing its secrets to the entire world. In this second season, we reminded audiences that if they’re not taking their device security seriously, someone else might be.