Action-Packed TV Spot Transforms Quicksand Escape into a Vital Health Message The Do I Have Prediabetes? latest journey promotes early prediabetes detection and prevention. Prepare to embark on an unforgettable journey that will redefine the way we experience commercials. Titled “Be Your Own Hero,” the latest creative for the CDC and Ad Council’s “Do I Have Prediabetes?” campaign takes audiences on an extraordinary adventure, challenges preconceived notions and empowers them to take the 1-minute prediabetes risk test at doihaveprediabetes.org. The centerpiece of the campaign is a :60 spot. The creative showcases the collaborative efforts of a talented team of industry professionals from the agency Subject Matter+Kivvit, Working Stiff Films and Whitehouse Post and represents the convergence of diverse talent that share a commitment to making a difference. Working Stiff Films Comedy Director, Matt Pittroff, weaves together a multi-dimensional narrative, seamlessly blending reality and imagination via visuals of old growth forests, meticulously crafted sets, and breathtaking cinematography. And just as seamlessly balances the gravity and comedy of the creative.