本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
点击。滚。
案例简介：迎接美国第一次真正、完全、绝对的在线购车体验在我们与美国最大的经销商网络之一阿斯伯里汽车集团的首次合作中，我们面临了一个巨大的挑战: 帮助推出他们全新的在线购车网站Clicklane。与竞争对手不同，Clicklane 100% 在线，无需访问经销商。它也是第一个同时提供新车和二手车的产品，并得到当地经销商的支持。有了如此独特的体验，我们知道我们需要创造出与众不同的广告。因此，我们发明了 “沙发男” -- 一个超级放松、极其自信的发言人，他真的不离开沙发就开始了新的旅程。美国发射机构为Clicklane创建的集成广告，类别为: 汽车。
点击。滚。
案例简介：Meet America's 1st Truly, Really, Completely, Absolutely, Online Car Buying Experience In our first collaboration with Asbury Automotive Group, one of the largest dealership networks in the country, we took on a big challenge: to help launch Clicklane, their brand-new online car-buying site. Unlike the competition, Clicklane is 100% online, with no need to visit a dealership. It’s also the first to offer both new and used cars, and to have the support of local dealers. With such a unique experience, we knew we needed to create a commercial every bit as distinctive. So we invented “Couch Guy”—a super-relaxed, supremely confident spokesperson who literally rolls into a new ride without ever leaving the sofa. Integrated advertisement created by Launch Agency, United States for Clicklane, within the category: Automotive.
Click. Tap. Roll.
案例简介：迎接美国第一次真正、完全、绝对的在线购车体验在我们与美国最大的经销商网络之一阿斯伯里汽车集团的首次合作中，我们面临了一个巨大的挑战: 帮助推出他们全新的在线购车网站Clicklane。与竞争对手不同，Clicklane 100% 在线，无需访问经销商。它也是第一个同时提供新车和二手车的产品，并得到当地经销商的支持。有了如此独特的体验，我们知道我们需要创造出与众不同的广告。因此，我们发明了 “沙发男” -- 一个超级放松、极其自信的发言人，他真的不离开沙发就开始了新的旅程。美国发射机构为Clicklane创建的集成广告，类别为: 汽车。
Click. Tap. Roll.
案例简介：Meet America's 1st Truly, Really, Completely, Absolutely, Online Car Buying Experience In our first collaboration with Asbury Automotive Group, one of the largest dealership networks in the country, we took on a big challenge: to help launch Clicklane, their brand-new online car-buying site. Unlike the competition, Clicklane is 100% online, with no need to visit a dealership. It’s also the first to offer both new and used cars, and to have the support of local dealers. With such a unique experience, we knew we needed to create a commercial every bit as distinctive. So we invented “Couch Guy”—a super-relaxed, supremely confident spokesperson who literally rolls into a new ride without ever leaving the sofa. Integrated advertisement created by Launch Agency, United States for Clicklane, within the category: Automotive.
点击。滚。
暂无简介
Click. Tap. Roll.
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
