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    How Do You Dip?短视频广告营销案例

    本案例默认翻译为中文,点击可切换回原语言

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    你怎么蘸?

    案例简介:QUIETMAN 蘸满了婴儿奶瓶的武器库 QuietMan 最近用一个动画/真人混合现货来宣传 Topps 公司的婴儿奶瓶 Pops 糖果,展示了它的概念到完成的诚意。工作室处理活动的每一个视觉元素,通过他们安静的内容部门制作真人镜头,并通过他们的主要工作室处理编辑、后期制作和动画。 这个快节奏的地方有一三个中学生年龄的孩子,他们在闪闪发光和烟雾的云里,从他们的婴儿奶瓶 Pops 中浸泡后,变成了动画化身。QuietMan 的订婚甚至包括演员的选角和衣柜,为 CG 中的每个演员创建定制的化身,并使用内部动作捕捉系统指导他们的表演。 “很多工作室可以处理多个制作领域,但是能够拍摄现场动作和直接现场动画是特别的,” 合伙人兼执行制片人凯里 · 加特斯说。“加上我们的编辑和发布功能,我们真的没有什么不能处理的。这给了我们儿童产品的独特优势,尤其是儿童产品,它通常需要现实和卡通幻想的某种结合,以吸引孩子们对世界上快速变化的地方感。"

    你怎么蘸?

    案例简介:QUIETMAN DIPS INTO FULL ARSENAL FOR BABY BOTTLE POPS QuietMan recently flexed its concept-to-completion bona fides with an animated/live-action hybrid spot promoting The Topps Company's Baby Bottle Pops candy. The studio handled every visual element of the campaign, cranking out the live-action footage through their QuietContent division and handling the edit, postproduction and animation through their main studio. The fast-paced spot features a trio of middle school-aged children who, in a cloud of glitter and smoke, transform into animated avatars after taking a dip from their Baby Bottle Pops. QuietMan's engagement went so far as casting and wardrobing the actors, creating custom avatars for each actor in CG and directing their performances with the in-house motion capture system. "Plenty of studios can handle multiple areas of production, but being able to shoot both live action and direct live animation is special," stated Partner and Executive Producer Carey Gattyan. "Add that with our edit and post capabilities, and there really isn't anything we can't handle. This gives us a unique advantage with children's products, especially, which often require some combination of reality and cartoon fantasy to appeal to kids' rapidly changing sense of place in the world."

    How Do You Dip?

    案例简介:QUIETMAN 蘸满了婴儿奶瓶的武器库 QuietMan 最近用一个动画/真人混合现货来宣传 Topps 公司的婴儿奶瓶 Pops 糖果,展示了它的概念到完成的诚意。工作室处理活动的每一个视觉元素,通过他们安静的内容部门制作真人镜头,并通过他们的主要工作室处理编辑、后期制作和动画。 这个快节奏的地方有一三个中学生年龄的孩子,他们在闪闪发光和烟雾的云里,从他们的婴儿奶瓶 Pops 中浸泡后,变成了动画化身。QuietMan 的订婚甚至包括演员的选角和衣柜,为 CG 中的每个演员创建定制的化身,并使用内部动作捕捉系统指导他们的表演。 “很多工作室可以处理多个制作领域,但是能够拍摄现场动作和直接现场动画是特别的,” 合伙人兼执行制片人凯里 · 加特斯说。“加上我们的编辑和发布功能,我们真的没有什么不能处理的。这给了我们儿童产品的独特优势,尤其是儿童产品,它通常需要现实和卡通幻想的某种结合,以吸引孩子们对世界上快速变化的地方感。"

    How Do You Dip?

    案例简介:QUIETMAN DIPS INTO FULL ARSENAL FOR BABY BOTTLE POPS QuietMan recently flexed its concept-to-completion bona fides with an animated/live-action hybrid spot promoting The Topps Company's Baby Bottle Pops candy. The studio handled every visual element of the campaign, cranking out the live-action footage through their QuietContent division and handling the edit, postproduction and animation through their main studio. The fast-paced spot features a trio of middle school-aged children who, in a cloud of glitter and smoke, transform into animated avatars after taking a dip from their Baby Bottle Pops. QuietMan's engagement went so far as casting and wardrobing the actors, creating custom avatars for each actor in CG and directing their performances with the in-house motion capture system. "Plenty of studios can handle multiple areas of production, but being able to shoot both live action and direct live animation is special," stated Partner and Executive Producer Carey Gattyan. "Add that with our edit and post capabilities, and there really isn't anything we can't handle. This gives us a unique advantage with children's products, especially, which often require some combination of reality and cartoon fantasy to appeal to kids' rapidly changing sense of place in the world."

    你怎么蘸?

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    How Do You Dip?

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    广告公司: UPROAR! 制作公司: Quiet Content

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