In its first year as the title sponsor of the Women’s British Open, global insurance company AIG has launched an integrated creative campaign, ‘The Power of Allies’ that recognizes the power and impact of allies, both to the women on the golf course and as an insurance partner.The campaign, created by Berlin Cameron, shines a spotlight on advancing women worldwide and provide sustainable opportunities for future generations. ‘The Power of Allies’ features four commercials that will air globally on broadcast, showcasing the power of allies in business, sport and in life. In two of the ads, pro golfers are shown in action while a voice over provides inspirational messages, like, “While you’re giving your all to redefine the curve, an ally is there to remind you that you are ready for this moment.”As part of the campaign, in addition to golf tournament ads, AIG also produced two 30-second commercials featuring a diverse group of employees from around the world speaking about what it means to be an ally. A corresponding social media campaign will run across platforms including Twitter, LinkedIn, Facebook and Instagram.CreditsAgency: Berlin CameronClient: AIG