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案例简介：
案例简介：This new campaign out of VCCP celebrates the lasting impressions that Saga holidaymakers make on the people they meet.
Saga: The World is Waiting For You: Cruise; Worldwide; Europe
案例简介：
Saga: The World is Waiting For You: Cruise; Worldwide; Europe
案例简介：This new campaign out of VCCP celebrates the lasting impressions that Saga holidaymakers make on the people they meet.
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Saga: The World is Waiting For You: Cruise; Worldwide; Europe
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VCCP's new campaign for Saga, The World is Waiting for You, celebrates the lasting impressions that holidaymakers make on the people they meet.Rather than focusing on destinations, the three spots, directed by Siri Bunford, feature various global citizens recounting stories in their native languages about the Saga travellers they have got to know. In one, a Norwegian Sami woman laughs about how Brighton couple Peter and Amy ‘had her singing musicals', while the remaining spots see a Mongolian eagle hunter telling his friends the story of Charlotte ‘who danced till her shoes fell apart’, and a lovelorn Spanish guitarist singing plaintively of 'lively Molly from Exeter' who broke his heart. The campaign also includes print, social and digital elements, using photographs of the same people featured in the films.
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