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真相
案例简介:柏林的市中心购物中心。我们选择一个顶级的位置,并把我们的立场。它伪装成化妆台,我们邀请女性免费化妆。女人们不知道的是,我们不是给她们化妆,而是给她们一个黑色的眼睛。用地球上的 “真相”,女性的构成揭示而不是隐藏。它是为这个场合特别开发的,含有蓝绿色的油膏。 通过这次公关活动,我们希望给人们留下深刻印象,从而提高对这个问题的认识。
真相
案例简介:A city centre shopping mall in Berlin. We choose a top location and put up our stand. It is disguised as a makeup stand and we invite women to come over for a free makeup. What the women do not know is that instead of giving them a fantastic makeup, we are giving them a black eye. With “The Truth” by TERRE DES FEMMES the make up that reveals rather than conceals. It was especially developed for this occasion and contains blue-green greasepaint. With this PR campaign we want to impress the outcomes of domestic violence on people and thus raise awareness of the issue.
The truth
案例简介:柏林的市中心购物中心。我们选择一个顶级的位置,并把我们的立场。它伪装成化妆台,我们邀请女性免费化妆。女人们不知道的是,我们不是给她们化妆,而是给她们一个黑色的眼睛。用地球上的 “真相”,女性的构成揭示而不是隐藏。它是为这个场合特别开发的,含有蓝绿色的油膏。 通过这次公关活动,我们希望给人们留下深刻印象,从而提高对这个问题的认识。
The truth
案例简介:A city centre shopping mall in Berlin. We choose a top location and put up our stand. It is disguised as a makeup stand and we invite women to come over for a free makeup. What the women do not know is that instead of giving them a fantastic makeup, we are giving them a black eye. With “The Truth” by TERRE DES FEMMES the make up that reveals rather than conceals. It was especially developed for this occasion and contains blue-green greasepaint. With this PR campaign we want to impress the outcomes of domestic violence on people and thus raise awareness of the issue.
真相
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The truth
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基本信息
- 广告品牌: Terre Des Femmes
- 发布日期: 2013-04-01
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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The truth. The first Make-up that reveals rather than conceals.
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