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案例简介：
案例简介：Credits
The ‘Un-Endangered Leopard Print’
案例简介：
The ‘Un-Endangered Leopard Print’
案例简介：Credits
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The ‘Un-Endangered Leopard Print’
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案例详情
This campaign celebrates the iconic leopard print, a fashion staple that, unlike its real-world counterpart, has stood the test of time, never going ‘extinct’ in the world of fashion. At the heart of the campaign is a documentary-style film that cleverly parodies wildlife conservation documentaries, emphasizing the enduring nature of the leopard print, a pattern that has evolved over the decades, always staying relevant. Alix Petit, the visionary behind Heimstone, shares, “We wanted to celebrate the resilience of the leopard print, drawing a fun parallel with how wildlife documentaries focus on endangered species. The leopard print, however, needs no saving—it’s a symbol of longevity in fashion.” The campaign invites fashion lovers to recognize and celebrate the staying power of trends that never truly disappear.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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